Why engaging candidates in your hiring process is essential

In a competitive talent market, candidate experience matters. If your hiring process isn’t built to ensure a positive candidate experience, the talent you have worked hard to recruit may not get an accurate perception of your organisation and they may drop out of your selection process. Even if they do stay in the process, you might not create the level of excitement or enthusiasm for your organisation that your selection process should generate.

Candidate experience begins as soon as someone first learns about your job opening. From that point forward, your process should focus on providing the information that person needs to understand why your organisation is where they want to work. As applicants progress through your selection process, always remember that they need to make a decision about their fit with you, just as you are evaluating their fitness for the role. To make a positive first impression on each potential new employee, the experience your candidates have during the hiring process needs to be carefully considered.