Client challenge
Britain’s largest electronics retailer understands that hiring the best entry-level talents is key to thriving in an increasingly complex retail landscape. With high volumes of applications received annually, Currys wanted to ensure they identify the very best entry level talent to lead them into a successful future.
Additionally, Currys realized that a diverse workforce is key to organizational success, and that they had to overcome a critical challenge to get there: they struggled to attract both female candidates and candidates from a BAME (Black Asian, and Minority Ethnic) backgrounds for their entry-level graduate roles.
Currys decided to streamline their graduate assessment process, focusing on two main goals:
- More objective assessment to optimize diversity of hires
- Increased awareness and engagement with their company brand
Female hires increased from 26% to 64% because of the new process