Building an accredited NHS coaching community
Client: East of England Ambulance Service NHS Trust
Explore how East of England Ambulance Service NHS Trust partnered with Talogy to develop accredited internal coaches and establish a Coaching Academy
Industry: Healthcare
Global HQ: UK
Solution: Talogy’s Coaching with Emotional Intelligence programme
East of England Ambulance Service NHS Trust partnered with Talogy to develop 36 accredited internal coaches and establish a Coaching Academy that supports leadership development, staff wellbeing and professional growth across a geographically dispersed frontline workforce.
Operating in a high-pressure healthcare environment, EEAST wanted to create greater consistency in coaching practice, increase internal coaching capability and establish the governance needed to support a sustainable NHS coaching culture. Through Talogy’s Coaching with Emotional Intelligence programme, the Trust is building a network of accredited coaches and laying the foundations for a high-quality coaching academy that can support colleagues across the organisation.
The challenge
EEAST serves a large, diverse region with teams working in high-pressure, time-critical environments. Many leaders and specialists already used coaching or embedded coaching within mentoring, facilitation, clinical supervision, community first responder support and team development.
As the Trust invested in leadership capability and staff wellbeing, they identified three priorities:
1. Consistency and confidence
Move variable approaches to a shared, professional standard of coaching practice.
2. Capacity and reach
Build a sustainable internal group of accredited coaches to support colleagues across geographies and shift patterns.
3. Culture and quality
Establish a coaching academy with clear governance, supervision and measurement so coaching is safe, ethical and high impact in a healthcare context.
To meet these needs, EEAST wanted to offer three cohorts of 36 participants the opportunity to achieve a recognised coaching accreditation and lay the foundations for a Trust-wide Coaching Academy.
Objectives of the programme
Working in partnership with Talogy, EEAST set out to:
- Develop 36 accredited internal coaches through three cohorts of Coaching with Emotional Intelligence.
- Translate coaching strengths into consistent, professional practice, clarifying boundaries between coaching, mentoring and clinical supervision.
- Equip coaches with tools to help improve emotional intelligence, can apply immediately in fast-paced, clinically sensitive settings.
- Create a Coaching Academy with robust governance, referral pathways, coach matching, supervision, CPD and evaluation.
- Embed a shared language and standard of coaching across the Trust to support performance, wellbeing, inclusion and patient-centred leadership.
The solution
Talogy partnered closely with EEAST to design and deliver a blended solution that recognises the realities of ambulance operations, geographic dispersion and the emotional demands of frontline care.
Participants progressed through Talogy’s Coaching with Emotional Intelligence programme, delivered across three cohorts of 12 participants. The blended learning journey was designed to build capability and confidence while aligning to recognised accreditation standards. The approach was intentionally practical, helping experienced individuals translate what they already do into ethical, contracted and outcome-focused coaching.
Our solutions combined:
- Interactive workshops delivered virtually and in person, designed around operational realities.
- Live skills practice with structured feedback and observed sessions.
- Reflective practice and learning journals to deepen self-awareness.
- Supervision to embed safe, ethical practice.
- Portfolio support leading to an externally recognised coaching accreditation.
Key areas of focus:
- Coaching mindset, presence and emotional intelligence, including self-awareness, self-regulation and empathy.
- Contracting, ethics and boundaries, differentiating coaching from mentoring, line management and clinical supervision.
- Advanced listening, incisive questioning and feedback.
- Coaching models to help structure sessions.
- Outcome planning, accountability and evaluating coaching impact.
This approach honoured existing strengths while raising standards, clarity and confidence.
The impact
Across the first cohorts, engagement has been strong and feedback consistently positive.
NHS EEAST is seeing:
- A common language for coaching and clearer boundaries with mentoring and supervision.
- Increased confidence to run ethical, contracted coaching conversations.
- A growing internal network of trained coaches progressing toward accreditation.
- Foundations laid for a high-quality Coaching Academy with governance, supervision and measurement.
- Individuals reporting more purposeful, compassionate conversations that support performance, learning and wellbeing.
What’s next with Talogy?
As EEAST launches and scales its Coaching Academy, Talogy will continue to support:
- Accreditation completion for all three cohorts.
- Supervision infrastructure and an annual CPD plan tailored to operational realities.
- Supporting sustainable growth of the Coaching Academy.
Together, NHS EEAST and Talogy are building a compassionate, capability-rich coaching culture that strengthens people and care, where every conversation can make a difference.