{"id":48048,"date":"2022-03-25T20:55:23","date_gmt":"2022-03-25T20:55:23","guid":{"rendered":"https:\/\/www.talogy.com\/?post_type=case_study&#038;p=48048"},"modified":"2025-11-30T00:47:26","modified_gmt":"2025-11-30T00:47:26","slug":"waterstones","status":"publish","type":"case_study","link":"https:\/\/talogy.com\/fr\/etudes-de-cas\/waterstones\/","title":{"rendered":"Waterstones"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b8cc06b1 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(135deg,rgb(255,255,255) 15%,rgb(255,242,178) 41%,rgb(232,206,255) 79%,rgb(181,93,255) 100%);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6a165bb8 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/fr\/\">Page d\u2019accueil<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/fr\/etudes-de-cas\/\">Cas Clients Talogy \u2013 Nos r\u00e9f\u00e9rences<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>\u00c9valuation du directeur de librairie<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-secondary-900-color has-text-color has-link-color has-xxxl-font-size wp-elements-c14ebf85971b768abf2bacdac21a7077\" style=\"font-style:normal;font-weight:800\">\u00c9valuation du directeur de librairie<\/h1>\n\n\n\n<p class=\"has-secondary-900-color has-text-color has-link-color has-s-font-size wp-elements-36ad1124a527c0ef7b10425083d9832a\" style=\"line-height:1.5\"><strong>Client:<\/strong> Waterstones<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Prenez contact avec un de nos consultants expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group novashare-pattern has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><style>.ns-block-5aa25cca-8ee1-4ff3-8d70-20dfec0262fd .ns-button{--ns-btn-color:#A335FF}.ns-block-5aa25cca-8ee1-4ff3-8d70-20dfec0262fd .ns-button:hover{--ns-btn-color:#fff}body .ns-block-5aa25cca-8ee1-4ff3-8d70-20dfec0262fd a.ns-button:hover .ns-button-wrapper>span{box-shadow:none !important;filter:brightness(1) !important}.ns-block-5aa25cca-8ee1-4ff3-8d70-20dfec0262fd .ns-button-icon *,.ns-block-5aa25cca-8ee1-4ff3-8d70-20dfec0262fd .ns-button-label span{color:#fff}.ns-block-5aa25cca-8ee1-4ff3-8d70-20dfec0262fd .ns-button:hover .ns-button-icon *,.ns-block-5aa25cca-8ee1-4ff3-8d70-20dfec0262fd .ns-button:hover .ns-button-label span{color:#A335FF}<\/style><div class='ns-buttons ns-block-5aa25cca-8ee1-4ff3-8d70-20dfec0262fd ns-no-print'><div class='ns-buttons-wrapper'><a href='' aria-label='Share on LinkedIn' target='_blank' class='ns-button linkedin' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3M447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>LinkedIn<\/span><\/span><\/span><\/a><a href='' aria-label='Share on X' target='_blank' class='ns-button twitter' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8l164.9-188.5L26.8 48h145.6l100.5 132.9zm-24.8 373.8h39.1L151.1 88h-42z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>X<\/span><\/span><\/span><\/a><a href='' aria-label='Share on Facebook' target='_blank' class='ns-button facebook' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-96 0 512 512\"><path fill=\"currentColor\" d=\"m279.14 288 14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Facebook<\/span><\/span><\/span><\/a><a href='' aria-label='Share on WhatsApp' target='_blank' class='ns-button whatsapp' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157m-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1s56.2 81.2 56.1 130.5c0 101.8-84.9 184.6-186.6 184.6m101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8s-14.3 18-17.6 21.8c-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7s-12.5-30.1-17.1-41.2c-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2s-9.7 1.4-14.8 6.9c-5.1 5.6-19.4 19-19.4 46.3s19.9 53.7 22.6 57.4c2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4s4.6-24.1 3.2-26.4c-1.3-2.5-5-3.9-10.5-6.6\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>WhatsApp<\/span><\/span><\/span><\/a><a href='' aria-label='Share via Email' target='_self' class='ns-button email' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7M256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Email<\/span><\/span><\/span><\/a><a href='' aria-label='Share on more networks' target='_blank' class='ns-button share' rel='nofollow' onClick='event.preventDefault();'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M352 320c-22.608 0-43.387 7.819-59.79 20.895l-102.486-64.054a96.55 96.55 0 0 0 0-41.683l102.486-64.054C308.613 184.181 329.392 192 352 192c53.019 0 96-42.981 96-96S405.019 0 352 0s-96 42.981-96 96c0 7.158.79 14.13 2.276 20.841L155.79 180.895C139.387 167.819 118.608 160 96 160c-53.019 0-96 42.981-96 96s42.981 96 96 96c22.608 0 43.387-7.819 59.79-20.895l102.486 64.054A96.3 96.3 0 0 0 256 416c0 53.019 42.981 96 96 96s96-42.981 96-96-42.981-96-96-96\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Share<\/span><\/span><\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img decoding=\"async\" width=\"770\" height=\"578\" src=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/iStock-2175497396_770x578_light_grey.jpg\" alt=\"\" class=\"wp-image-108939\" style=\"border-radius:10px;box-shadow:var(--wp--preset--shadow--elevation-300)\" srcset=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/iStock-2175497396_770x578_light_grey.jpg 770w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/iStock-2175497396_770x578_light_grey-300x225.jpg 300w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/iStock-2175497396_770x578_light_grey-768x576.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<p>La r\u00e9putation de Waterstones repose sur les connaissances et l&rsquo;enthousiasme de ses 4&nbsp;500&nbsp;libraires qui appr\u00e9cient les bons livres et ont \u00e0 c\u0153ur de trouver les titres que leurs clients recherchent. L&rsquo;entreprise s&rsquo;efforce de cr\u00e9er des lieux o\u00f9 les gens peuvent venir feuilleter des livres, o\u00f9 les nouveaux lecteurs sont encourag\u00e9s et o\u00f9 les libraires sont passionn\u00e9s par les ouvrages qu&rsquo;ils vendent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi<\/h2>\n\n\n\n<p>En 2013, Waterstones a lanc\u00e9 une consultation \u00e0 l&rsquo;\u00e9chelle de l&rsquo;entreprise avec environ 560&nbsp;membres du personnel de direction, alors qu&rsquo;elle se pr\u00e9parait \u00e0 une restructuration visant \u00e0 mettre l&rsquo;accent sur la vente de livres traditionnelle en magasin, cr\u00e9ant un nouveau poste de directeur de librairie, qui, selon les mots de James Daunt, directeur g\u00e9n\u00e9ral, \u00ab&nbsp;ferait appel \u00e0 des comp\u00e9tences diff\u00e9rentes&nbsp;\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n\n\n<p>Il \u00e9tait clair d\u00e8s le d\u00e9part que le processus devait r\u00e9pondre \u00e0 un certain nombre d&rsquo;objectifs, \u00e0 savoir&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objectivit\u00e9 \u2013 L&rsquo;\u00e9valuation devait offrir \u00e0 chaque candidat une opportunit\u00e9 juste et \u00e9gale de d\u00e9montrer ses capacit\u00e9s par rapport au nouveau poste de directeur de librairie tout en garantissant une mesure fiable des crit\u00e8res convenus.<\/li>\n\n\n\n<li>Sensibilit\u00e9 \u2013 \u00c9tant donn\u00e9 que le processus aurait un impact sur les personnes impliqu\u00e9es et sur l&rsquo;entreprise dans son ensemble, une communication efficace de l&rsquo;approche \u00e9tait primordiale.<\/li>\n\n\n\n<li>Efficacit\u00e9 \u2013 Avec environ 500&nbsp;directeurs concern\u00e9s, le processus devait \u00eatre mis en \u0153uvre rapidement afin de minimiser l&rsquo;impact op\u00e9rationnel.<\/li>\n<\/ul>\n\n\n\n<p>Nos consultants se sont entretenus avec des experts en la mati\u00e8re pour acqu\u00e9rir une compr\u00e9hension approfondie du nouveau poste, de l&rsquo;environnement de Waterstones ainsi que des exigences et des attentes des directeurs de librairie \u00e0 l&rsquo;avenir.<\/p>\n\n\n\n<p>Nous avons ensuite con\u00e7u une s\u00e9rie d&rsquo;exercices sur mesure dans le contexte organisationnel, reproduisant l&rsquo;environnement d&rsquo;une boutique Waterstones et offrant aux candidats un aper\u00e7u r\u00e9aliste des responsabilit\u00e9s et des d\u00e9fis du nouveau poste. Diverses m\u00e9thodes, dont un webinaire, ont \u00e9t\u00e9 utilis\u00e9es pour communiquer le processus aux candidats avant la tenue des centres d&rsquo;\u00e9valuation.<\/p>\n\n\n\n<p>Les centres ont ensuite \u00e9t\u00e9 organis\u00e9s sur une base r\u00e9gionale sur une p\u00e9riode de deux semaines, \u00e0 raison de deux centres par jour dans chaque site. Les \u00e9valuateurs de Waterstones s\u00e9lectionn\u00e9s ont \u00e9t\u00e9 enti\u00e8rement form\u00e9s au processus d&rsquo;\u00e9valuation comportementale et, en travaillant aux c\u00f4t\u00e9s de nos consultants, nous avons assur\u00e9 une combinaison d&rsquo;\u00e9valuation de haute qualit\u00e9 associ\u00e9e \u00e0 un contexte commercial pertinent. \u00c0 la fin de chaque journ\u00e9e, une matrice de scoring final avec les points forts et les besoins de d\u00e9veloppement a \u00e9t\u00e9 cr\u00e9\u00e9e pour chaque candidat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une analyse des r\u00e9sultats du centre d&rsquo;\u00e9valuation a permis \u00e0 Waterstones de constater que les bonnes personnes avaient \u00e9t\u00e9 s\u00e9lectionn\u00e9es.<\/li>\n\n\n\n<li>En l&rsquo;espace de deux semaines, nous avons \u00e9valu\u00e9 341&nbsp;candidats r\u00e9partis sur six sites r\u00e9gionaux, en faisant appel \u00e0 plus de 50&nbsp;consultants.<\/li>\n\n\n\n<li>82&nbsp;% des candidats nomm\u00e9s ont d\u00e9montr\u00e9 une connaissance de leur communaut\u00e9 locale et de leurs principaux clients, veillant \u00e0 ce que la librairie soit en phase avec la d\u00e9mographie locale.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color has-white-color has-text-color has-link-color wp-elements-edda10c4b47fd0d58a08462367c38c55 is-layout-flex wp-container-core-columns-is-layout-0689879a wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470e7e12 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"has-teal-500-color has-text-color has-link-color wp-elements-c0555cec461e42ae770333a6f2bd46a1\">Il est particuli\u00e8rement important que nous fassions cela, car <strong>plus que jamais<\/strong> nos directeurs seront au c\u0153ur de notre capacit\u00e9 \u00e0 proposer des librairies <strong>efficaces<\/strong>&nbsp;: les d\u00e9cisions qui <strong>d\u00e9finissent le caract\u00e8re<\/strong> de nos librairies leur incomberont dans le nouveau poste. L&rsquo;avenir de Waterstones repose en d\u00e9finitive sur les <strong>comp\u00e9tences et les efforts<\/strong> des \u00e9quipes de libraires dans nos magasins et sur le <strong>leadership<\/strong> qui leur est confi\u00e9.<\/p>\n\n\n\n<p class=\"talogy-quote_author has-white-color has-text-color has-link-color wp-elements-a1880e7ad688ccd259457f4de221fff2\" style=\"font-style:normal;font-weight:400\">James Daunt<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-21e3bdd6a4bd76a11fbba019ba7d41e3\" style=\"font-style:normal;font-weight:400\">Directeur g\u00e9n\u00e9ral<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-85518bf0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-primary-500-color has-text-color has-link-color has-xxl-font-size wp-elements-a729bc3288c812a10357d912af134467\" id=\"form\">Vous faites face \u00e0 un d\u00e9fi similaire&nbsp;? Parlez-en \u00e0 nos experts.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-border-color has-primary-500-border-color has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b807a22d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n\n<script data-ot-ignore>\n(function() {\n    function createHubSpotForm() {\n        if (window.hbspt && window.hbspt.forms) {\n            hbspt.forms.create({\n                region: \"eu1\",\n                portalId: \"24974645\",\n                formId: \"77d31f76-3088-4d81-b1a6-83a00afbd652\"\n            });\n        } else {\n            setTimeout(createHubSpotForm, 100);\n        }\n    }\n    createHubSpotForm();\n})();\n<\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9valuation du directeur de librairie Client: Waterstones La r\u00e9putation de Waterstones repose sur les connaissances et l&rsquo;enthousiasme de ses 4&nbsp;500&nbsp;libraires qui appr\u00e9cient les bons livres et ont \u00e0 c\u0153ur de trouver les titres que leurs clients recherchent. L&rsquo;entreprise s&rsquo;efforce de cr\u00e9er des lieux o\u00f9 les gens peuvent venir feuilleter des livres, o\u00f9 les nouveaux lecteurs [&hellip;]<\/p>\n","protected":false},"featured_media":118827,"parent":0,"comment_status":"open","ping_status":"closed","template":"general-template","meta":{"wds_case_study_client_name":"Waterstones","wds_case_study_alternate_title":"\u00c9valuation du directeur de librairie","wds_case_study_client_logo":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/09\/logo-Waterstones.svg","footnotes":""},"tags":[],"case_study_assessment_type":[917,921,915],"tax_category":[],"tax_industry":[551],"case_study_talent":[716],"class_list":["post-48048","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_assessment_type-assessment-development-centers-fr","case_study_assessment_type-preselection-candidats","case_study_assessment_type-raisonnement-capacites-cognitives","tax_industry-commerce","case_study_talent-evaluer-dans-cadre-dune-reorganisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waterstones am\u00e9liore la gestion de sa librairie - Talogy<\/title>\n<meta name=\"description\" content=\"Le principal libraire britannique Waterstones a mis en place avec succ\u00e8s un atelier pour former les managers \u00e0 l&#039;\u00e9valuation comportementale. 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