{"id":48032,"date":"2022-03-25T20:51:53","date_gmt":"2022-03-25T20:51:53","guid":{"rendered":"https:\/\/www.talogy.com\/?post_type=case_study&#038;p=48032"},"modified":"2025-11-29T23:24:41","modified_gmt":"2025-11-29T23:24:41","slug":"first-direct","status":"publish","type":"case_study","link":"https:\/\/talogy.com\/fr\/etudes-de-cas\/first-direct\/","title":{"rendered":"first direct"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b8cc06b1 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(135deg,rgb(255,255,255) 0%,rgb(255,242,178) 23%,rgb(232,195,255) 48%,rgb(186,249,244) 100%);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6a165bb8 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/fr\/\">Page d\u2019accueil<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/fr\/etudes-de-cas\/\">Cas Clients Talogy \u2013 Nos r\u00e9f\u00e9rences<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>D\u00e9velopper l&rsquo;\u00e9quipe dirigeante pour permettre la transformation<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-secondary-900-color has-text-color has-link-color has-xxxl-font-size wp-elements-eb5a0e91ede01c62b707f9a9dfbf8081\" style=\"font-style:normal;font-weight:800\">D\u00e9velopper l&rsquo;\u00e9quipe dirigeante pour permettre la transformation<\/h1>\n\n\n\n<p class=\"has-secondary-900-color has-text-color has-link-color has-s-font-size wp-elements-570cd00f53ccc21bb27def29ab31cd41\" style=\"line-height:1.5\"><strong>Client:<\/strong> first direct<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Prenez contact avec un de nos consultants expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group novashare-pattern has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><style>.ns-block-701f139e-dd37-49e6-ab57-1313b734f3c4 .ns-button{--ns-btn-color:#A335FF}.ns-block-701f139e-dd37-49e6-ab57-1313b734f3c4 .ns-button:hover{--ns-btn-color:#fff}body .ns-block-701f139e-dd37-49e6-ab57-1313b734f3c4 a.ns-button:hover .ns-button-wrapper>span{box-shadow:none !important;filter:brightness(1) !important}.ns-block-701f139e-dd37-49e6-ab57-1313b734f3c4 .ns-button-icon *,.ns-block-701f139e-dd37-49e6-ab57-1313b734f3c4 .ns-button-label span{color:#fff}.ns-block-701f139e-dd37-49e6-ab57-1313b734f3c4 .ns-button:hover .ns-button-icon *,.ns-block-701f139e-dd37-49e6-ab57-1313b734f3c4 .ns-button:hover .ns-button-label span{color:#A335FF}<\/style><div class='ns-buttons ns-block-701f139e-dd37-49e6-ab57-1313b734f3c4 ns-no-print'><div class='ns-buttons-wrapper'><a href='' aria-label='Share on LinkedIn' target='_blank' class='ns-button linkedin' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3M447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>LinkedIn<\/span><\/span><\/span><\/a><a href='' aria-label='Share on X' target='_blank' class='ns-button twitter' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8l164.9-188.5L26.8 48h145.6l100.5 132.9zm-24.8 373.8h39.1L151.1 88h-42z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>X<\/span><\/span><\/span><\/a><a href='' aria-label='Share on Facebook' target='_blank' class='ns-button facebook' rel='nofollow'><span 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0-59.3-25.2-115-67.1-157m-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1s56.2 81.2 56.1 130.5c0 101.8-84.9 184.6-186.6 184.6m101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8s-14.3 18-17.6 21.8c-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7s-12.5-30.1-17.1-41.2c-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2s-9.7 1.4-14.8 6.9c-5.1 5.6-19.4 19-19.4 46.3s19.9 53.7 22.6 57.4c2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4s4.6-24.1 3.2-26.4c-1.3-2.5-5-3.9-10.5-6.6\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>WhatsApp<\/span><\/span><\/span><\/a><a href='' aria-label='Share via Email' target='_self' class='ns-button email' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M352 320c-22.608 0-43.387 7.819-59.79 20.895l-102.486-64.054a96.55 96.55 0 0 0 0-41.683l102.486-64.054C308.613 184.181 329.392 192 352 192c53.019 0 96-42.981 96-96S405.019 0 352 0s-96 42.981-96 96c0 7.158.79 14.13 2.276 20.841L155.79 180.895C139.387 167.819 118.608 160 96 160c-53.019 0-96 42.981-96 96s42.981 96 96 96c22.608 0 43.387-7.819 59.79-20.895l102.486 64.054A96.3 96.3 0 0 0 256 416c0 53.019 42.981 96 96 96s96-42.981 96-96-42.981-96-96-96\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Share<\/span><\/span><\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img decoding=\"async\" width=\"770\" height=\"578\" src=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-yellow-background-woman-gold-glasses.jpg\" alt=\"woman wearing gold glasses\" class=\"wp-image-104487\" style=\"border-radius:10px;box-shadow:var(--wp--preset--shadow--elevation-300)\" srcset=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-yellow-background-woman-gold-glasses.jpg 770w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-yellow-background-woman-gold-glasses-300x225.jpg 300w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-yellow-background-woman-gold-glasses-768x576.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi<\/h2>\n\n\n\n<p>first direct est largement reconnue comme la meilleure banque en mati\u00e8re de service client, arrivant en t\u00eate des classements de la Customer and Markets Authority en 2018. Par cons\u00e9quent, l&rsquo;entreprise est dans une p\u00e9riode de croissance et de changement, s&rsquo;\u00e9tendant sur des march\u00e9s non traditionnels et d\u00e9veloppant sa capacit\u00e9 digitale.<\/p>\n\n\n\n<p>Lorsque first direct a contact\u00e9 Talogy, l\u2019entreprise disposait d&rsquo;une \u00e9quipe dirigeante nouvellement form\u00e9e qui devait \u00e9tablir rapidement de nouvelles fa\u00e7ons efficaces de diriger et de collaborer. Il \u00e9tait vital pour first direct d&#8217;embarquer tous ses collaborateurs dans le processus de changement et l&rsquo;intelligence \u00e9motionnelle (IE) a \u00e9t\u00e9 identifi\u00e9e comme essentielle au succ\u00e8s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n\n\n<p>Nous avons cr\u00e9\u00e9 un programme de d\u00e9veloppement d&rsquo;\u00e9quipe sur mesure comprenant des diagnostics, un coaching individuel et des ateliers anim\u00e9s. Le profil d&rsquo;intelligence \u00e9motionnelle et le Leadership Climate Indicator de Talogy ont \u00e9t\u00e9 utilis\u00e9s pour permettre aux leaders de&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9velopper leur intelligence \u00e9motionnelle afin d&rsquo;engager et de diriger leurs \u00e9quipes avec succ\u00e8s dans le processus de transformation<\/li>\n\n\n\n<li>Collaborer efficacement en \u00e9quipe<\/li>\n\n\n\n<li>Se challenger mutuellement et challenger leurs \u00e9quipes pour obtenir des performances \u00e9lev\u00e9es<\/li>\n\n\n\n<li>Se comporter \u00ab&nbsp;agitateurs positifs&nbsp;\u00bb, en adoptant et en favorisant un \u00e9tat d&rsquo;esprit de croissance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats<\/h2>\n\n\n\n<p>L&rsquo;\u00e9quipe dirigeante a constat\u00e9 une am\u00e9lioration des relations et des m\u00e9thodes de travail plus saines, en particulier dans les situations difficiles impliquant ambigu\u00eft\u00e9, tension des priorit\u00e9s et conflits. Outre des process plus fluides, une meilleure conscience de soi et une meilleure gestion ont permis au groupe de leadership et \u00e0 leurs \u00e9quipes d&rsquo;obtenir de meilleurs r\u00e9sultats.<\/p>\n\n\n\n<p>De plus, les participants au programme de d\u00e9veloppement sont devenus des partisans du changement organisationnel. L&rsquo;entreprise d\u00e9passe tous ses objectifs de croissance et est en bonne voie pour r\u00e9aliser sa strat\u00e9gie digitale. Les concepts de l&rsquo;intelligence \u00e9motionnelle sont d\u00e9clin\u00e9s pour int\u00e9grer pleinement l&rsquo;importance de l&rsquo;intelligence \u00e9motionnelle dans l&rsquo;entreprise.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color has-white-color has-text-color has-link-color wp-elements-8e85a1e17d0e1cc9c9abeec898004bd7 is-layout-flex wp-container-core-columns-is-layout-0689879a wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470e7e12 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"has-teal-500-color has-text-color has-link-color wp-elements-426da08399f79953128c51fafef46ead\">Talogy a cr\u00e9\u00e9 un <strong>environnement s\u00fbr<\/strong> o\u00f9 nous avons pu explorer les m\u00e9thodes de travail actuelles. Ils nous ont <strong>encourag\u00e9s<\/strong> \u00e0 nous <strong>challenger individuellement<\/strong> et mutuellement pour renforcer la <strong>collaboration<\/strong> et l\u2019efficacit\u00e9 des \u00e9quipes et <strong>aller de l&rsquo;avant<\/strong> de mani\u00e8re tr\u00e8s concr\u00e8te et tangible.<\/p>\n\n\n\n<p class=\"talogy-quote_author has-white-color has-text-color has-link-color wp-elements-2fe327b3e80d4c59676882b1febc6273\" style=\"font-style:normal;font-weight:400\">Rachel McNee<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-7e7c1aae33cd6af29d04f32038b95f36\" style=\"font-style:normal;font-weight:400\">Responsable RH, first direct<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-85518bf0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-primary-500-color has-text-color has-link-color has-xxl-font-size wp-elements-a729bc3288c812a10357d912af134467\" id=\"form\">Vous faites face \u00e0 un d\u00e9fi similaire&nbsp;? Parlez-en \u00e0 nos experts.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-border-color has-primary-500-border-color has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b807a22d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n\n<script data-ot-ignore>\n(function() {\n    function createHubSpotForm() {\n        if (window.hbspt && window.hbspt.forms) {\n            hbspt.forms.create({\n                region: \"eu1\",\n                portalId: \"24974645\",\n                formId: \"77d31f76-3088-4d81-b1a6-83a00afbd652\"\n            });\n        } else {\n            setTimeout(createHubSpotForm, 100);\n        }\n    }\n    createHubSpotForm();\n})();\n<\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9velopper l&rsquo;\u00e9quipe dirigeante pour permettre la transformation Client: first direct Le d\u00e9fi first direct est largement reconnue comme la meilleure banque en mati\u00e8re de service client, arrivant en t\u00eate des classements de la Customer and Markets Authority en 2018. Par cons\u00e9quent, l&rsquo;entreprise est dans une p\u00e9riode de croissance et de changement, s&rsquo;\u00e9tendant sur des march\u00e9s [&hellip;]<\/p>\n","protected":false},"featured_media":119412,"parent":0,"comment_status":"open","ping_status":"closed","template":"general-template","meta":{"wds_case_study_client_name":"first direct","wds_case_study_alternate_title":"D\u00e9velopper l'\u00e9quipe dirigeante pour permettre la transformation","wds_case_study_client_logo":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/09\/logo-First-Direct.svg","footnotes":""},"tags":[],"case_study_assessment_type":[917,925,933],"tax_category":[],"tax_industry":[546],"case_study_talent":[726,730,732],"class_list":["post-48032","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_assessment_type-assessment-development-centers-fr","case_study_assessment_type-intelligence-emotionnelle","case_study_assessment_type-leadership-fr","tax_industry-banque-assurance","case_study_talent-creer-culture-resiliente-flexible","case_study_talent-developper-collaborateurs-monde-demain","case_study_talent-developper-leaders-daujourdhui-demain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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