{"id":47812,"date":"2022-03-25T20:05:32","date_gmt":"2022-03-25T20:05:32","guid":{"rendered":"https:\/\/www.talogy.com\/?post_type=case_study&#038;p=47812"},"modified":"2025-11-23T15:55:39","modified_gmt":"2025-11-23T15:55:39","slug":"supermarches-franprix","status":"publish","type":"case_study","link":"https:\/\/talogy.com\/fr\/etudes-de-cas\/supermarches-franprix\/","title":{"rendered":"Supermarch\u00e9s Franprix"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b8cc06b1 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(135deg,rgb(186,249,244) 18%,rgb(211,251,164) 59%);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6a165bb8 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/fr\/\">Page d\u2019accueil<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/fr\/etudes-de-cas\/\">Cas Clients Talogy \u2013 Nos r\u00e9f\u00e9rences<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>G\u00e9n\u00e9rer de l\u2019engagement et \u00e9valuer les valeurs lors de la pr\u00e9s\u00e9lection des candidats avec Capture<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-secondary-900-color has-text-color has-link-color has-xxxl-font-size wp-elements-d37232589acc39696e785bd2ed24dbad\" style=\"font-style:normal;font-weight:800\">G\u00e9n\u00e9rer de l\u2019engagement et \u00e9valuer les valeurs lors de la pr\u00e9s\u00e9lection des candidats avec Capture<\/h1>\n\n\n\n<p class=\"has-secondary-800-color has-text-color has-link-color has-s-font-size wp-elements-f7aaa986bcda4c29789c425ba0e46cec\" style=\"line-height:1.5\"><strong>Client:<\/strong> Franprix Supermarkets<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Prenez contact avec un de nos consultants expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group novashare-pattern has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><style>.ns-block-f6e69fe6-83a8-4cde-a16b-670bcb346bd9 .ns-button{--ns-btn-color:#A335FF}.ns-block-f6e69fe6-83a8-4cde-a16b-670bcb346bd9 .ns-button:hover{--ns-btn-color:#fff}body .ns-block-f6e69fe6-83a8-4cde-a16b-670bcb346bd9 a.ns-button:hover .ns-button-wrapper>span{box-shadow:none !important;filter:brightness(1) !important}.ns-block-f6e69fe6-83a8-4cde-a16b-670bcb346bd9 .ns-button-icon *,.ns-block-f6e69fe6-83a8-4cde-a16b-670bcb346bd9 .ns-button-label span{color:#fff}.ns-block-f6e69fe6-83a8-4cde-a16b-670bcb346bd9 .ns-button:hover .ns-button-icon *,.ns-block-f6e69fe6-83a8-4cde-a16b-670bcb346bd9 .ns-button:hover .ns-button-label span{color:#A335FF}<\/style><div class='ns-buttons ns-block-f6e69fe6-83a8-4cde-a16b-670bcb346bd9 ns-no-print'><div class='ns-buttons-wrapper'><a href='' aria-label='Share on LinkedIn' target='_blank' class='ns-button linkedin' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 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ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M352 320c-22.608 0-43.387 7.819-59.79 20.895l-102.486-64.054a96.55 96.55 0 0 0 0-41.683l102.486-64.054C308.613 184.181 329.392 192 352 192c53.019 0 96-42.981 96-96S405.019 0 352 0s-96 42.981-96 96c0 7.158.79 14.13 2.276 20.841L155.79 180.895C139.387 167.819 118.608 160 96 160c-53.019 0-96 42.981-96 96s42.981 96 96 96c22.608 0 43.387-7.819 59.79-20.895l102.486 64.054A96.3 96.3 0 0 0 256 416c0 53.019 42.981 96 96 96s96-42.981 96-96-42.981-96-96-96\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Share<\/span><\/span><\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img decoding=\"async\" width=\"770\" height=\"578\" src=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-hands-on-hips.jpg\" alt=\"woman posing with hands on hips\" class=\"wp-image-104136\" style=\"border-radius:10px;box-shadow:var(--wp--preset--shadow--elevation-300)\" srcset=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-hands-on-hips.jpg 770w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-hands-on-hips-300x225.jpg 300w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-hands-on-hips-768x576.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fi client<\/h2>\n\n\n\n<p>Franprix est une cha\u00eene fran\u00e7aise de supermarch\u00e9s, dont le si\u00e8ge est situ\u00e9 \u00e0 Paris. L\u2019enseigne g\u00e8re plus de 800&nbsp;magasins de centre-ville \u00e0 travers le pays, avec plus de 9&nbsp;000&nbsp;collaborateurs. Franprix a toujours re\u00e7u un volume consid\u00e9rable de candidatures pour les postes propos\u00e9s, mais lorsque son nouveau syst\u00e8me ATS a \u00e9t\u00e9 d\u00e9ploy\u00e9 en 2018, le nombre de candidatures a explos\u00e9 pour atteindre 40&nbsp;000&nbsp;candidats pour seulement 3&nbsp;000&nbsp;postes \u00e0 pourvoir.<\/p>\n\n\n\n<p>Sur cette m\u00eame p\u00e9riode, les attentes des consommateurs de la grande distribution ont consid\u00e9rablement \u00e9volu\u00e9, amenant Franprix et ses concurrents \u00e0 se concentrer davantage sur les clients. R\u00e9sultat : le profil id\u00e9al des collaborateurs en magasin a chang\u00e9, passant d\u2019un mod\u00e8le transactionnel privil\u00e9giant la rapidit\u00e9 \u00e0 un mod\u00e8le privil\u00e9giant le service et le contact client.<\/p>\n\n\n\n<p>Face \u00e0 ce constat, Franprix a d\u00e9cid\u00e9 de remplacer son process de recrutement traditionnel \u2013 pr\u00e9s\u00e9lection manuelle des CV, pr\u00e9s\u00e9lection par entretien t\u00e9l\u00e9phonique et session de recrutement collectif \u2013 par une solution d\u2019\u00e9valuation plus moderne. Le nouveau process devait r\u00e9pondre aux objectifs suivants&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er une meilleure efficacit\u00e9 de la pr\u00e9s\u00e9lection sur des volumes de candidatures \u00e9lev\u00e9s<\/li>\n\n\n\n<li>Red\u00e9finir le profil candidat id\u00e9al en mettant l\u2019accent sur les valeurs<\/li>\n\n\n\n<li>Am\u00e9liorer l\u2019exp\u00e9rience candidat<\/li>\n\n\n\n<li>Supprimer les biais lors du recrutement<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color has-white-color has-text-color has-link-color wp-elements-73d439b81abcad4e0566853c5656578f is-layout-flex wp-container-core-columns-is-layout-0689879a wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470e7e12 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"has-teal-500-color has-text-color has-link-color wp-elements-25aea36ff8020a39b79cd74bd9a3b886\">Nous voulions offrir une&nbsp;<strong>exp\u00e9rience engageante et agr\u00e9able<\/strong>, en accord avec nos valeurs.<\/p>\n\n\n\n<p class=\"talogy-quote_author has-white-color has-text-color has-link-color wp-elements-1038bcea2084545448b31bad68e5fe70\" style=\"font-style:normal;font-weight:400\">Jonathan Goldfarb<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-ebb39e843aa638fc432d8b92c7685734\" style=\"font-style:normal;font-weight:400\">Directeur du recrutement et de la formation, Franprix<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats<\/h2>\n\n\n\n<p>Capture a permis \u00e0 Franprix de d\u00e9velopper une nouvelle m\u00e9thode de recrutement bas\u00e9e sur les valeurs plut\u00f4t que sur l\u2019exp\u00e9rience, afin de promouvoir l\u2019\u00e9galit\u00e9 des chances. En pr\u00e9s\u00e9lectionnant les candidats qui partagent les valeurs de la marque, avant m\u00eame de les recevoir en entretien, Franprix a atteint tous ses objectifs&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cr\u00e9er une meilleure efficacit\u00e9 de la pr\u00e9s\u00e9lection sur des volumes de candidatures \u00e9lev\u00e9s :<\/strong> en rempla\u00e7ant la pr\u00e9s\u00e9lection manuelle des CV par l\u2019outil d\u2019\u00e9valuation Capture, Franprix a pu r\u00e9aliser une \u00e9conomie de temps consid\u00e9rable. Le temps de pr\u00e9paration des sessions de recrutement collectif est alors pass\u00e9 de 2 jours \u00e0 2 heures. En outre, le taux de recrutement lors de ces sessions a \u00e9galement augment\u00e9, passant de 50 % des candidats recrut\u00e9s avant la mise en \u0153uvre de Capture \u00e0 75-80 % apr\u00e8s.<\/li>\n\n\n\n<li><strong>Red\u00e9finir le profil candidat id\u00e9al en mettant l\u2019accent sur les valeurs :<\/strong> aujourd\u2019hui, Franprix s\u00e9lectionne ses collaborateurs en fonction de crit\u00e8res adapt\u00e9s \u00e0 la nouvelle r\u00e9alit\u00e9 du secteur de la distribution et non plus sur la base des comp\u00e9tences exprim\u00e9es sur le CV, comme c\u2019\u00e9tait le cas auparavant.<\/li>\n\n\n\n<li><strong>Am\u00e9liorer l\u2019exp\u00e9rience candidat :<\/strong> les candidats ont jug\u00e9 la nouvelle approche du recrutement originale et le processus fluide, respectueux et transparent.<\/li>\n\n\n\n<li><strong>Supprimer les biais lors du recrutement :<\/strong> la pr\u00e9s\u00e9lection bas\u00e9e sur l\u2019ad\u00e9quation aux valeurs plut\u00f4t que sur le CV a limit\u00e9 les biais et permis \u00e0 une base de candidats plus diversifi\u00e9e d\u2019acc\u00e9der \u00e0 l\u2019\u00e9tape du recrutement collectif.<\/li>\n<\/ul>\n\n\n\n<p>Dans l\u2019ensemble, le nouveau process de recrutement est per\u00e7u comme une approche positive, digitale et humaine qui a fait l\u2019unanimit\u00e9 chez Franprix, et a permis de gagner en efficacit\u00e9 et en qualit\u00e9 de recrutement.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color has-white-color has-text-color has-link-color wp-elements-7f0a96d1eaaa6232a325a55513bea56e is-layout-flex wp-container-core-columns-is-layout-0689879a wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470e7e12 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--2\">\n<p class=\"has-teal-500-color has-text-color has-link-color wp-elements-d96b2b6f056ee6f98fc4030a38eda3bd\">Capture nous permet de communiquer sur des&nbsp;<strong>valeurs qui nous sont importantes et qui nous tiennent \u00e0 c\u0153ur<\/strong>. Franprix, c\u2019est le&nbsp;<strong>service client, l\u2019humanit\u00e9 et l\u2019efficacit\u00e9<\/strong>. Avoir un outil nous permettant de mettre en ad\u00e9quation les valeurs du candidat et les n\u00f4tres \u00e9tait&nbsp;<strong>important<\/strong>&nbsp;pour moi.<\/p>\n\n\n\n<p class=\"talogy-quote_author has-white-color has-text-color has-link-color wp-elements-1038bcea2084545448b31bad68e5fe70\" style=\"font-style:normal;font-weight:400\">Jonathan Goldfarb<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-a22190e0235e620dd1cbc7b64697d7c2\" style=\"font-style:normal;font-weight:400\">Directeur du recrutement et de la formation, supermarch\u00e9s Franprix<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-85518bf0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-primary-500-color has-text-color has-link-color has-xxl-font-size wp-elements-a729bc3288c812a10357d912af134467\" id=\"form\">Vous faites face \u00e0 un d\u00e9fi similaire&nbsp;? Parlez-en \u00e0 nos experts.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-border-color has-primary-500-border-color has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b807a22d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n\n<script data-ot-ignore>\n(function() {\n    function createHubSpotForm() {\n        if (window.hbspt && window.hbspt.forms) {\n            hbspt.forms.create({\n                region: \"eu1\",\n                portalId: \"24974645\",\n                formId: \"77d31f76-3088-4d81-b1a6-83a00afbd652\"\n            });\n        } else {\n            setTimeout(createHubSpotForm, 100);\n        }\n    }\n    createHubSpotForm();\n})();\n<\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00e9n\u00e9rer de l\u2019engagement et \u00e9valuer les valeurs lors de la pr\u00e9s\u00e9lection des candidats avec Capture Client: Franprix Supermarkets D\u00e9fi client Franprix est une cha\u00eene fran\u00e7aise de supermarch\u00e9s, dont le si\u00e8ge est situ\u00e9 \u00e0 Paris. L\u2019enseigne g\u00e8re plus de 800&nbsp;magasins de centre-ville \u00e0 travers le pays, avec plus de 9&nbsp;000&nbsp;collaborateurs. Franprix a toujours re\u00e7u un volume [&hellip;]<\/p>\n","protected":false},"featured_media":119425,"parent":0,"comment_status":"open","ping_status":"closed","template":"general-template","meta":{"wds_case_study_client_name":"Franprix","wds_case_study_alternate_title":"G\u00e9n\u00e9rer de l\u2019engagement et \u00e9valuer les valeurs lors de la pr\u00e9s\u00e9lection des candidats avec Capture","wds_case_study_client_logo":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/09\/logo-Franprix.svg","footnotes":""},"tags":[],"case_study_assessment_type":[921],"tax_category":[],"tax_industry":[551],"case_study_talent":[742,724,718,738,740],"class_list":["post-47812","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_assessment_type-preselection-candidats","tax_industry-commerce","case_study_talent-ameliorer-recrutement-volumique","case_study_talent-creer-experience-candidat-engageante","case_study_talent-evaluer-selection","case_study_talent-recruter-adequation-avec-culture-pour-retenir-talents","case_study_talent-recruter-diversite-linclusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franprix enrichit son process de pr\u00e9s\u00e9lection des candidats - Talogy<\/title>\n<meta name=\"description\" content=\"Franprix, une cha\u00eene de magasins d&#039;alimentation fran\u00e7aise, a d\u00e9velopp\u00e9 une meilleure efficacit\u00e9 de la pr\u00e9s\u00e9lection sur des volumes de candidatures \u00e9lev\u00e9s et optimis\u00e9 son exp\u00e9rience candidat. 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