{"id":139018,"date":"2026-01-20T02:00:00","date_gmt":"2026-01-20T02:00:00","guid":{"rendered":"https:\/\/talogy.com\/?post_type=case_study&#038;p=139018"},"modified":"2026-07-30T20:30:26","modified_gmt":"2026-07-30T20:30:26","slug":"mcdonalds","status":"publish","type":"case_study","link":"https:\/\/talogy.com\/fr\/etudes-de-cas\/mcdonalds\/","title":{"rendered":"McDonald\u2019s"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-white-breadcrumbs has-yellow-to-purple-gradient-background has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a609642e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-cb0a7ccb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-8142d6ba wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/fr\/\">Home<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/fr\/etudes-de-cas\/\">\u00c9tudes de cas<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>McDonald\u2019s<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-xxxl-font-size\" style=\"font-style:normal;font-weight:800\">Donner aux leaders les moyens de faire grandir l&rsquo;entreprise<\/h1>\n\n\n\n<p class=\"has-s-font-size wp-block-paragraph\" style=\"line-height:1.5\"><strong>Client:<\/strong> McDonald&rsquo;s<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Prenez contact avec un de nos consultants expert<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained has-global-padding\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<p class=\"wp-block-paragraph\">D\u00e9couvrez comment McDonald\u2019s a renforc\u00e9 son vivier de talents et d\u00e9velopp\u00e9 le leadership \u00e0 l\u2019\u00e9chelle mondiale gr\u00e2ce \u00e0 des solutions d\u2019\u00e9valuation \u00e0 distance con\u00e7ues sur mesure par Talogy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Secteur d&rsquo;activit\u00e9 : Restauration<\/strong><\/li>\n\n\n\n<li><strong>Si\u00e8ge Social : Chicago, \u00c9tats-Unis<\/strong><\/li>\n\n\n\n<li><strong>Effectif : 200,000<\/strong><\/li>\n\n\n\n<li><strong>Ann\u00e9e de cr\u00e9ation : 1940<\/strong><\/li>\n\n\n\n<li><strong>Solution : <\/strong>Programmes de<a href=\"https:\/\/talogy.com\/fr\/solutions\/solutions-de-conseil-talogy\/programmes-de-developpement-du-leadership\/\"> leadership et de d\u00e9veloppement<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que leader mondial du secteur de la restauration, McDonald\u2019s recherchait une <a href=\"https:\/\/talogy.com\/fr\/ressources\/evaluation-du-leadership\/\">solution d&rsquo;\u00e9valuation du leadership<\/a> \u00e0 la fois transparente, coh\u00e9rente \u00e0 l\u2019\u00e9chelle internationale et suffisamment flexible pour s\u2019adapter aux sp\u00e9cificit\u00e9s r\u00e9gionales. En mettant l&rsquo;accent sur la s\u00e9lection, le d\u00e9veloppement et l&rsquo;<a href=\"https:\/\/talogy.com\/fr\/blog\/6-criteres-pour-identifier-les-talents-a-haut-potentiel-dans-votre-entreprise\/\">identification des talents \u00e0 fort potentiel<\/a>, McDonald&rsquo;s avait besoin d&rsquo;un processus d&rsquo;\u00e9valuation \u00e0 la fois flexible et robuste, pouvant \u00eatre d\u00e9ploy\u00e9 \u00e0 distance. Le d\u00e9fi consistait \u00e0 cr\u00e9er une solution qui non seulement soutienne la s\u00e9lection des leaders, mais aussi favorise une culture de haute performance par le biais d&rsquo;initiatives de d\u00e9veloppement significatives.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color is-layout-flex wp-container-core-columns-is-layout-14a98bec wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9f7ebb90 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"wp-block-paragraph\"><strong>Nous sommes impressionn\u00e9s par l\u2019engagement de Talogy. Leur approche collaborative, leur capacit\u00e9 \u00e0 concevoir des solutions sur mesure et leur compr\u00e9hension fine de l\u2019humain ont un impact r\u00e9el, durable, \u00e0 la fois pour les personnes et pour l\u2019organisation<\/strong>.<\/p>\n\n\n\n<p class=\"talogy-quote_author wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Faye Sawyer<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-54369af7186655809e298b1da678157f wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">McDonald&rsquo;s UK<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained has-global-padding\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald\u2019s a fait appel \u00e0 Talogy pour co-construire un processus d\u2019\u00e9valuation sur mesure, parfaitement align\u00e9 avec son mod\u00e8le interne de leadership et adapt\u00e9 \u00e0 une entreprise pr\u00e9sente dans le monde entier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talogy a d\u00e9velopp\u00e9 une solution structur\u00e9e qui repose sur une approche rigoureuse et personnalis\u00e9e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un \u00e9change approfondi entre le recruteur et l\u2019\u00e9valuateur Talogy<\/li>\n\n\n\n<li>Un entretien comportemental de 90 minutes, bas\u00e9 sur le mod\u00e8le de leadership de McDonald&rsquo;s<\/li>\n\n\n\n<li>Un rapport sur mesure, riche en informations, r\u00e9dig\u00e9 par l&rsquo;\u00e9valuateur<\/li>\n\n\n\n<li>Un retour personnalis\u00e9 pour le candidat<\/li>\n\n\n\n<li>Un d\u00e9briefing collaboratif avec le recruteur<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche est utilis\u00e9e pour la s\u00e9lection, l\u2019identification du potentiel et le d\u00e9veloppement des talents. Flexible et \u00e9volutive, elle favorise une prise de d\u00e9cision \u00e9clair\u00e9e et permet \u00e0 McDonald\u2019s de maintenir une coh\u00e9rence mondiale en mati\u00e8re de leadership tout en s\u2019adaptant aux contextes locaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cette initiative, les leaders de McDonald&rsquo;s acqui\u00e8rent les comp\u00e9tences et les connaissances n\u00e9cessaires pour g\u00e9rer efficacement le changement, inspirer leurs \u00e9quipes et cultiver une culture de leadership align\u00e9e sur les objectifs strat\u00e9giques de l&rsquo;entreprise.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diriger avec assurance et r\u00e9silience, en renfor\u00e7ant leur intelligence \u00e9motionnelle.<\/li>\n\n\n\n<li>Favoriser la collaboration et l\u2019excellence op\u00e9rationnelle.<\/li>\n\n\n\n<li>Se challenger \u2013 et challenger leurs \u00e9quipes \u2013 pour atteindre des r\u00e9sultats ambitieux.<\/li>\n\n\n\n<li>D\u00e9velopper une culture d\u2019am\u00e9lioration continue et d\u2019innovation fond\u00e9e sur un v\u00e9ritable \u00e9tat d\u2019esprit de croissance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cette approche sur mesure, McDonald\u2019s a mis en place un processus d\u2019\u00e9valuation du leadership harmonis\u00e9 \u00e0 l\u2019\u00e9chelle mondiale, tout en tenant compte des sp\u00e9cificit\u00e9s r\u00e9gionales. R\u00e9sultat : une strat\u00e9gie de s\u00e9lection plus solide et un vivier de leaders comp\u00e9tents, capables d&rsquo;accompagner la croissance durable de l\u2019entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talogy a r\u00e9alis\u00e9 plus de 130 \u00e9valuations de leaders pour McDonald&rsquo;s dans plusieurs r\u00e9gions du monde, contribuant \u00e0 la normalisation des pratiques d\u2019identification des talents \u00e0 haut potentiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En apportant des donn\u00e9es fiables et des analyses de qualit\u00e9, Talogy aide McDonald\u2019s \u00e0 prendre des d\u00e9cisions RH strat\u00e9giques, \u00e0 renforcer la pertinence de son vivier de talents et \u00e0 pr\u00e9parer efficacement les leaders de demain.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color is-layout-flex wp-container-core-columns-is-layout-48bc0b30 wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9f7ebb90 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--2\">\n<p class=\"wp-block-paragraph\"><strong>Ce partenariat nous a permis d\u2019identifier les leaders potentiels, de prendre des d\u00e9cisions \u00e9clair\u00e9es et de construire des plans de d\u00e9veloppement sur mesure. Gr\u00e2ce aux \u00e9valuations de Talogy et les informations qu&rsquo;elles nous apportent, nous avons les bons talents aux bons postes \u2013 un levier essentiel pour accompagner la croissance \u00e0 long terme de notre entreprise.<\/strong> &#8211; Faye Sawyer, McDonald&rsquo;s UK<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quelle est la prochaine \u00e9tape pour Talogy ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le partenariat entre McDonald\u2019s et Talogy continue de s\u2019intensifier avec des effets durables sur l\u2019organisation. En affinant en continu le r\u00e9f\u00e9rentiel de comp\u00e9tences de l\u2019entreprise, Talogy veille \u00e0 ce que le d\u00e9veloppement du leadership reste align\u00e9 avec les enjeux futurs. Avec une utilisation croissante des \u00e9valuations dans toutes les r\u00e9gions du monde, McDonald\u2019s am\u00e9liore la profondeur et la qualit\u00e9 de son pipeline de leadership, en prenant des d\u00e9cisions plus pertinentes, bas\u00e9es sur des donn\u00e9es concr\u00e8tes. Au-del\u00e0 des \u00e9valuations, l\u2019expertise de Talogy en d\u00e9veloppement du leadership et en mati\u00e8re d&rsquo;\u00e9tat d&rsquo;esprit de croissance aide McDonald\u2019s \u00e0 favoriser une culture d\u2019agilit\u00e9, de r\u00e9silience et d\u2019apprentissage continu.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-fd27e88f wp-block-group-is-layout-flex\" style=\"background:linear-gradient(345deg,#00cece 0%,#4b0074 45%,#39045b 100%);margin-top:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns alignwide wp-container-content-9cfa9a5a is-layout-flex wp-container-core-columns-is-layout-f2293cd2 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-xxl-font-size wp-elements-153c096f8ce4a4ca0e1dd347620b0b8a\" id=\"form\">Vous faites face \u00e0 un d\u00e9fi similaire\u00a0? Parlez-en \u00e0 nos experts.<\/h2>\n\n\n\n<p class=\"has-secondary-900-color has-text-color has-teal-200-color has-link-color wp-elements-107b49b8960848f16fd0fd9a0f7f8174 wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:16px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained has-white-background-color has-background has-global-padding wp-container-core-group-is-layout-1d4118d3\" style=\"margin-top:0;margin-bottom:0;box-shadow:var(--wp--preset--shadow--elevation-200)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script> <script data-ot-ignore> (function() { function createHubSpotForm() { if (window.hbspt && window.hbspt.forms) { hbspt.forms.create({ region: \"eu1\", portalId: \"24974645\", formId: \"77d31f76-3088-4d81-b1a6-83a00afbd652\" }); } else { setTimeout(createHubSpotForm, 100); } } createHubSpotForm(); })(); <\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment McDonald\u2019s a renforc\u00e9 son vivier de talents et d\u00e9velopp\u00e9 le leadership \u00e0 l\u2019\u00e9chelle mondiale gr\u00e2ce \u00e0 des solutions d\u2019\u00e9valuation \u00e0 distance con\u00e7ues sur mesure par Talogy. D\u00e9fi En tant que leader mondial du secteur de la restauration, McDonald\u2019s recherchait une solution d&rsquo;\u00e9valuation du leadership \u00e0 la fois transparente, coh\u00e9rente \u00e0 l\u2019\u00e9chelle internationale et [&hellip;]<\/p>\n","protected":false},"featured_media":120822,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wds_case_study_client_name":"McDonald's","wds_case_study_alternate_title":"Donner aux leaders les moyens de faire grandir l'entreprise","wds_case_study_client_logo":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/09\/logo-mcdonalds-2026.svg","footnotes":""},"tags":[],"case_study_assessment_type":[931,933],"tax_category":[],"tax_industry":[551],"case_study_talent":[724,746],"class_list":["post-139018","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_assessment_type-entretiens","case_study_assessment_type-leadership-fr","tax_industry-commerce","case_study_talent-creer-experience-candidat-engageante","case_study_talent-selectionner-leaders-efficaces"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s x Talogy : Donner aux leaders les moyens de faire grandir l&#039;entreprise<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment McDonald\u2019s a renforc\u00e9 son vivier de talents et d\u00e9velopp\u00e9 le leadership \u00e0 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