{"id":125179,"date":"2025-08-19T02:00:00","date_gmt":"2025-08-19T02:00:00","guid":{"rendered":"https:\/\/content-stg-talogy.pantheonsite.io\/?p=125179"},"modified":"2025-11-27T17:14:08","modified_gmt":"2025-11-27T17:14:08","slug":"the-leaders-guide-to-corporate-culture-build-shape-and-sustain-it","status":"publish","type":"post","link":"https:\/\/talogy.com\/en\/blog\/the-leaders-guide-to-corporate-culture-build-shape-and-sustain-it\/","title":{"rendered":"The leader\u2019s guide to corporate culture: Build, shape, and sustain it"},"content":{"rendered":"\n<p><strong>Corporate culture, company culture, organizational culture, workplace culture<\/strong> \u2013 I\u2019m sure you\u2019ve heard these classifications before and I would bet you are here because you want to learn a little more about them. So, what exactly is corporate culture and why is it important? How does one build a positive and healthy culture in the workplace, and how does that culture stay alive and well when things get tough?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is corporate culture?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.indeed.com\/career-advice\/finding-a-job\/what-is-corporate-culture#:~:text=What%20is%20corporate%20culture?,Related:%20Guide%20to%20Company%20Culture\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate culture<\/a> is the culmination of shared values, beliefs, behaviors, and practices that shape the social and psychological environment of a workplace. It impacts how people interact with one another, make decisions, and approach their work. This culture influences everything from ethics and communication to the overall vision and daily atmosphere of the organization. In short, it is the personality of the company in action and it can play a major role not only in whether someone chooses to work for your company in the first place, but also if they choose to stay once they get there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is corporate culture important?<\/h2>\n\n\n\n<p>Some experts compare the culture of an organization to being the \u201c<a href=\"https:\/\/professional.dce.harvard.edu\/blog\/how-to-build-and-improve-company-culture\/#What-Is-Company-Culture\" target=\"_blank\" rel=\"noreferrer noopener\">glue<\/a>\u201d that binds important team elements together such as cohesion, informing processes, and innovation. And if not taken care of, that glue can start to dry out and these pieces will begin falling apart.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/professional.dce.harvard.edu\/blog\/why-workplace-culture-matters\/#What-is-Positive-Workplace-Culture\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard University<\/a>, having a healthy culture within the workplace equates to happier and healthier employees, which means less turnover and higher productivity. Given the amount of time we spend at work \u2013 upwards of 90,000 hours over the course of a lifetime! \u2013 why not make sure that time is spent well and in an environment where you\u2019re happy? Believe it or not, this can have a major impact on a <a href=\"https:\/\/www.edx.org\/resources\/what-is-corporate-culture\" target=\"_blank\" rel=\"noreferrer noopener\">company\u2019s success<\/a>.<\/p>\n\n\n\n<p><strong>So, how do you know if you have a healthy workplace culture or if it could use some improvement? <\/strong>There are some obvious signs that you might want to have a workplace culture intervention sooner rather than later. These can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employee turnover is high<\/li>\n\n\n\n<li>Productivity is low<\/li>\n\n\n\n<li>Trust and support between team members is lacking<\/li>\n\n\n\n<li>Communication and transparency are minimal or non-existent<\/li>\n\n\n\n<li>Workloads are high and expectations are unrealistic<\/li>\n\n\n\n<li>General lack of pride and purpose in the work being completed<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The leader\u2019s guide: How to build a healthy corporate culture<\/h2>\n\n\n\n<p>Leaders shoulder quite a bit of the corporate culture load because they set the tone for their teams. There are several ways leaders can help improve or build a healthy culture within their teams and organization which can include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set core values and commit to them<\/h3>\n\n\n\n<p>An organization\u2019s core values aren\u2019t something to set and forget\u2013 you need to breathe life into them and live them. They play a big role in the ultimate leader\u2019s guide to corporate culture, serving as the foundation to build all of the other pieces around. Use them to guide the behaviors of leadership and the organization as a whole. Better yet, get the whole organization <a href=\"https:\/\/professional.dce.harvard.edu\/blog\/how-to-build-and-improve-company-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">involved<\/a> in selecting them by leveraging surveys and focus groups. It\u2019s worth noting that values are more meaningful when <a href=\"https:\/\/ceoweekly.com\/core-values-from-the-ground-up-engaging-employees-in-defining-organizational-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">employees have had a hand in creating them<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Recognize and reward wins<\/h3>\n\n\n\n<p>Getting recognition for a job well done is always appreciated whether at your job or outside of work. When it comes to corporate culture, this recognition \u2013 or lack thereof \u2013 can have a major impact with <a href=\"https:\/\/workleap.com\/blog\/infographic-employee-feedback\" target=\"_blank\" rel=\"noreferrer noopener\">69% of individuals<\/a> saying that they would likely work harder if their efforts were recognized. So be sure you are appreciating everyday wins, even if they are small. The recognition does not have to be over the top, either. Even a quick email or a note on a desk shows that you see what your employees are doing and you appreciate it. This brings positivity and pride in accomplishments into the workplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Give feedback and provide autonomy<\/h3>\n\n\n\n<p>Everyone likes feeling confident in the work they are doing. Building this up within a colleague or subordinate can be accomplished simply by leaders providing tangible feedback or advice. Additionally, give them space to accomplish a task the way they feel most comfortable doing so. Leaders should not micromanage and hover, but instead <a href=\"https:\/\/professional.dce.harvard.edu\/blog\/why-workplace-culture-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">empower<\/a> their employees to explore and work through solutions on their own.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Promote psychological safety and trust<\/h3>\n\n\n\n<p>Having employees weigh in on the organization\u2019s mission and values, giving proper recognition, and providing feedback are all factors that lead to the creation of a healthy, trusting corporate culture. Having an environment that embraces transparency and welcomes ideas and opinions will instill a true sense of trust and psychological safety within employees.<\/p>\n\n\n\n<p>As a leader, don\u2019t shut them down or box them in \u2013 make sure to give your employees a space to use their voice and grow. Providing growth and development opportunities that allow employees to speak up without fear of repercussions will ensure your corporate culture thrives for years to come.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Set up <a href=\"https:\/\/professional.dce.harvard.edu\/blog\/how-to-build-and-improve-company-culture\/#How-to-Repair-Company-Culture\" target=\"_blank\" rel=\"noreferrer noopener\">committees and programs<\/a> to maintain culture<\/h3>\n\n\n\n<p>A culture committee is a great way to help keep employees engaged in various ways across the organization. Here at Talogy, this committee initiates company-wide activities that are meant to be fun and encourage a sense of belonging. Additionally, our culture committee is involved with new employee onboarding, ensuring that they feel at home from the start while also serving as a go-to resource that is committed to the well-being of all employees throughout their tenure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to maintain corporate culture during challenging times<\/h2>\n\n\n\n<p>A lot of organizations go through tough times or periods of difficult change, and it is important to maintain a positive corporate culture no matter what circumstances the business is experiencing. This positive culture is key to keeping current employees uplifted and comfortable. Once you\u2019ve put in the time and effort to create this culture, the last thing you want to see is for it to wash away due to extenuating factors. To help keep your organization\u2019s corporate culture intact, leadership should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be transparent<\/strong> about the changes and resulting expectations, clearly communicating what to expect as a result of these events.<\/li>\n\n\n\n<li><strong>Continue to celebrate wins <\/strong>and reward acceptance of changes.<\/li>\n\n\n\n<li><strong>Don\u2019t lose sight of employee development opportunities.<\/strong><\/li>\n\n\n\n<li><strong>Focus on employee well-being<\/strong> <strong>and engagement, <\/strong>encouraging employees to take time off if needed to reset.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Resilient corporate culture starts with leadership<\/h2>\n\n\n\n<p>Having a resilient corporate culture is critical, so leaders should not let the importance of these tasks get lost in the strain and challenges of each day. Leadership should strive to ensure employees feel comfortable and look forward to coming to work, not dread it because they feel like they are surrounded by a toxic atmosphere. Managers and leaders have a large responsibility to ensure employees understand changes and challenges when they occur and what it means for them. Communication, transparency, and care for employee well-being can go a long way to maintain a healthy corporate culture.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center is-stacked-on-mobile\" style=\"border-style:none;border-width:0px;margin-right:0;margin-left:0;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"640\" height=\"828\" src=\"https:\/\/talogy.com\/wp-content\/uploads\/2022\/01\/cta-whitepaper-cover-hiring-for-cultural-fit.jpg\" alt=\"hiring for cultural fit cta whitepaper cover\" class=\"wp-image-5432 size-full\" srcset=\"https:\/\/talogy.com\/wp-content\/uploads\/2022\/01\/cta-whitepaper-cover-hiring-for-cultural-fit.jpg 640w, https:\/\/talogy.com\/wp-content\/uploads\/2022\/01\/cta-whitepaper-cover-hiring-for-cultural-fit-232x300.jpg 232w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Hiring for cultural fit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What you need to know to get started<\/h3>\n\n\n\n<p>Organizations are increasingly turning to the concept of \u201cculture fit\u201d for successful recruiting and hiring. Ensuring that new hires have values and beliefs that align with those of the existing organizational culture can be even more important than skills, qualifications, and experience when it comes to successful hiring decisions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/info.talogy.com\/en-us\/hiring-for-cultural-fit\" target=\"_blank\" rel=\"noreferrer noopener\">Download now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Corporate culture, company culture, organizational culture, workplace culture \u2013 I\u2019m sure you\u2019ve heard these classifications before and I would bet you are here because you want to learn a little more about them. So, what exactly is corporate culture and why is it important? How does one build a positive and healthy culture in the [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":104474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"custom_post_author_id":"120373","footnotes":""},"categories":[179,197],"tags":[],"tax_topic":[161,243],"tax_industry":[157,494,156,495,155,496,497,154,498,153,152,499,151,500,185,150,149,501,502,148],"class_list":["post-125179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-en-ae","tax_topic-values-culture-fit","tax_topic-values-culture-fit-en-ae","tax_industry-automotive","tax_industry-automotive-en-ae","tax_industry-energy-and-utility","tax_industry-energy-utility","tax_industry-federal-government","tax_industry-federal-government-en-ae","tax_industry-finance-insurance-en-ae","tax_industry-finance-and-insurance","tax_industry-healthcare-en-ae","tax_industry-healthcare","tax_industry-manufacturing","tax_industry-manufacturing-en-ae","tax_industry-professional-services","tax_industry-professional-services-en-ae","tax_industry-public-sector-en-ae","tax_industry-public-sector","tax_industry-retail","tax_industry-retail-en-ae","tax_industry-state-local-government","tax_industry-state-and-local-government"],"yoast_head":"<!-- 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