{"id":25392,"date":"2022-03-09T14:12:14","date_gmt":"2022-03-09T14:12:14","guid":{"rendered":"https:\/\/www.talogy.com\/gamification-for-positive-organisational-change-a-case-study\/"},"modified":"2025-09-16T14:51:59","modified_gmt":"2025-09-16T14:51:59","slug":"gamification-for-positive-organisational-change-a-case-study","status":"publish","type":"post","link":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/","title":{"rendered":"Gamification for positive organisational change – a case study"},"content":{"rendered":"\n

Gamification is an emerging trend that has been touted as a driver of measurable productivity improvements for all types of industries. If you haven\u2019t heard of gamification, it is defined as the application of game mechanics, elements, and features to non-game situations. In the organisational context, it takes the \u201cfun\u201d aspects of a game and applies them to business processes. The aim of gamification programs in the workplace is to boost employee involvement and commitment to organisational goals, which in turn will enhance productivity and reduce employee turnover.   \n\n<\/p>\n\n\n\n

How Does It Work?<\/h2>\n\n\n\n

\n\nGamification systems take typical work activities and present them in a game-like situation. The game is made possible by defining engaging, tangible goals to pursue and exceed. Different achievements allow employees to attain rewards defined within the gaming system. For example, sales employees might get achievement badges for identifying a requisite number of sales leads or medals for surpassing sales goals. Moreover, these systems allow for employees to be recognised among their colleagues, and therefore, may encourage healthy competition. Creating competition among employees not only helps increase productivity and profitability, but also fosters stronger social ties among employees. Strong social ties among colleagues are associated with better performance and lower likelihood of turnover.\n\n<\/p>\n\n\n\n

Case Study<\/h2>\n\n\n\n

In a recent study, we worked with a large retail organisation that employs gamification principles in its training platform. Employees compete with one another by completing training and learning modules. The training interface rewards employees with medals and badges that are achieved by meeting and exceeding goals associated with completing learning modules. The platform had high visibility within the organisation, as all employees were encouraged to participate and could observe the levels of achievement among their colleagues. <\/p>\n\n\n\n

If involvement in gamification systems increases productivity and engagement, we would expect to see higher levels of job performance and retention likelihood in the individuals who are more involved and successful in the gamification system. So we compared the job performance and retention likelihood of employees who achieved high, moderate, and low levels of success on the gamification system. <\/p>\n\n\n\n

As expected, employees who achieved a greater number of medals and badges were twice as likely to be rated as \u201cTop Performers\u201d by their supervisors. These individuals were also over three times more likely to be rated as very likely to stay with the organisation. So, it seems that, at least in this organisation, the gamification system is linked to some positive organisational outcomes. <\/p>\n\n\n\n

\"talogy<\/figure>\n\n\n\n

If You Want to \u201cGamify\u201d, Consider These Four Things<\/h2>\n\n\n\n

\nInspired by these results? Before introducing gamification into your organisation, we have a few suggestions based on our research:\n\n<\/p>\n\n\n\n

    \n
  1. Have well-defined goals and behaviours that the organisation wishes to achieve and encourage.<\/strong> Proper planning is important. Don\u2019t neglect to consider company culture when determining what will be effective motivators for employees. <\/li>\n\n\n\n
  2. Include activities that are tied to tasks that have meaning to your employees.<\/strong> Rewarding employees for mundane, simple tasks may not be effective. The organisation in the illustrative study discussed earlier was successful at gaining engagement because the tasks were tied to an enriching learning experience that contributed to overall career development. Ultimately, gamification is about engaging people and motivating them to achieve goals. That cannot be successfully achieved with uninteresting elements that do not intrinsically motivate employees. <\/li>\n\n\n\n
  3. Ensure that the program has high visibility and is inclusive of many in the organisation.<\/strong> This is critical to engagement and success of the gamification program.<\/li>\n\n\n\n
  4. Expect modifications to the system.<\/strong> Consistent monitoring will ensure gamified programs stay in line with organisational goals and strategic objectives.<\/li>\n<\/ol>\n\n\n\n

    \n\nIf done correctly, organisations can employ gamification principles to influence their employees\u2019 behaviours which can lead to improved business outcomes.<\/p>\n\n\n\n

    \"\"<\/figure>
    \n

    Artificial intelligence in talent management<\/h2>\n\n\n\n

    The potential for Artificial Intelligence (AI) to significantly enhance how we recruit and develop talent is incredibly exciting.<\/h3>\n\n\n\n

    But let\u2019s be clear, the results to date haven\u2019t always been positive. <\/p>\n\n\n\n

    In this white paper, we provide a balanced and transparent overview of the pros and cons of using AI in talent management – highlighting where our industry can benefit from its powerful analytical potential, and flagging areas where AI techniques should be approached with caution.<\/p>\n\n\n\n

    \n
    Download now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Gamification is an emerging trend that has been touted as a driver of measurable productivity improvements for all types of industries. If you haven\u2019t heard of gamification, it is defined as the application of game mechanics, elements, and features to non-game situations. In the organisational context, it takes the \u201cfun\u201d aspects of a game and […]<\/p>\n","protected":false},"author":9,"featured_media":104486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"custom_post_author_id":"106995","footnotes":""},"categories":[207],"tags":[],"tax_topic":[427],"tax_industry":[189,188,593,594,595,187,186,184,183,596],"class_list":["post-25392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-gb","tax_topic-organisational-change-en-gb","tax_industry-automotive-en-gb","tax_industry-energy-and-utility-en-gb","tax_industry-federal-government-en-gb","tax_industry-finance-insurance","tax_industry-healthcare-en-gb","tax_industry-manufacturing-en-gb","tax_industry-professional-services-en-gb","tax_industry-public-sector-en-gb","tax_industry-retail-en-gb","tax_industry-state-local-government-en-gb"],"yoast_head":"\nGamification for positive organisational change - a case study | Talogy<\/title>\n<meta name=\"description\" content=\"Gamification can help create positive organisational outcomes, based on our recent case study. Before you gamify, consider these 4 things.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification for positive organisational change - a case study | Talogy\" \/>\n<meta property=\"og:description\" content=\"Gamification can help create positive organisational outcomes, based on our recent case study. Before you gamify, consider these 4 things.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Talogy\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-09T14:12:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T14:51:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-gold-glasses.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Griffith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gamification for positive organisational change - a case study | Talogy","description":"Gamification can help create positive organisational outcomes, based on our recent case study. Before you gamify, consider these 4 things.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Gamification for positive organisational change - a case study | Talogy","og_description":"Gamification can help create positive organisational outcomes, based on our recent case study. Before you gamify, consider these 4 things.","og_url":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/","og_site_name":"Talogy","article_published_time":"2022-03-09T14:12:14+00:00","article_modified_time":"2025-09-16T14:51:59+00:00","og_image":[{"width":770,"height":578,"url":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-gold-glasses.jpg","type":"image\/jpeg"}],"author":"Jason Griffith","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/#article","isPartOf":{"@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/"},"author":{"name":"Jason Griffith","@id":"https:\/\/talogy.com\/en-gb\/#\/schema\/person\/0fa2d90e6214d4338a03f025e137cda3"},"headline":"Gamification for positive organisational change – a case study","datePublished":"2022-03-09T14:12:14+00:00","dateModified":"2025-09-16T14:51:59+00:00","mainEntityOfPage":{"@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/"},"wordCount":714,"commentCount":0,"publisher":{"@id":"https:\/\/talogy.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-gold-glasses.jpg","articleSection":["Blog"],"inLanguage":"en-gb","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/","url":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/","name":"Gamification for positive organisational change - a case study | Talogy","isPartOf":{"@id":"https:\/\/talogy.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/#primaryimage"},"image":{"@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-gold-glasses.jpg","datePublished":"2022-03-09T14:12:14+00:00","dateModified":"2025-09-16T14:51:59+00:00","description":"Gamification can help create positive organisational outcomes, based on our recent case study. Before you gamify, consider these 4 things.","breadcrumb":{"@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/#primaryimage","url":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-gold-glasses.jpg","contentUrl":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-gold-glasses.jpg","width":770,"height":578,"caption":"woman wearing gold glasses"},{"@type":"BreadcrumbList","@id":"https:\/\/talogy.com\/en-gb\/blog\/gamification-for-positive-organisational-change-a-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/talogy.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Talogy blog","item":"https:\/\/talogy.com\/en-gb\/blog\/"},{"@type":"ListItem","position":3,"name":"Gamification for positive organisational change – a case study"}]},{"@type":"WebSite","@id":"https:\/\/talogy.com\/en-gb\/#website","url":"https:\/\/talogy.com\/en-gb\/","name":"Talogy","description":"Talogy Website","publisher":{"@id":"https:\/\/talogy.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/talogy.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/talogy.com\/en-gb\/#organization","name":"Talogy","url":"https:\/\/talogy.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/talogy.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/talogy.com\/wp-content\/uploads\/2022\/02\/logo-welcome.png","contentUrl":"https:\/\/talogy.com\/wp-content\/uploads\/2022\/02\/logo-welcome.png","width":336,"height":103,"caption":"Talogy"},"image":{"@id":"https:\/\/talogy.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/talogy\/"]},{"@type":"Person","@id":"https:\/\/talogy.com\/en-gb\/#\/schema\/person\/0fa2d90e6214d4338a03f025e137cda3","name":"Jason Griffith"}]}},"_links":{"self":[{"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/posts\/25392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/comments?post=25392"}],"version-history":[{"count":3,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/posts\/25392\/revisions"}],"predecessor-version":[{"id":120659,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/posts\/25392\/revisions\/120659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/media\/104486"}],"wp:attachment":[{"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/media?parent=25392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/categories?post=25392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/tags?post=25392"},{"taxonomy":"tax_topic","embeddable":true,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/tax_topic?post=25392"},{"taxonomy":"tax_industry","embeddable":true,"href":"https:\/\/talogy.com\/en-gb\/wp-json\/wp\/v2\/tax_industry?post=25392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}