{"id":86838,"date":"2022-11-05T11:55:00","date_gmt":"2022-11-05T11:55:00","guid":{"rendered":"https:\/\/content-stg-talogy.pantheonsite.io\/?post_type=case_study&#038;p=86838"},"modified":"2025-11-30T15:36:19","modified_gmt":"2025-11-30T15:36:19","slug":"sanoma-media-finland","status":"publish","type":"case_study","link":"https:\/\/talogy.com\/en-gb\/case-studies\/sanoma-media-finland\/","title":{"rendered":"Sanoma Media Finland"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b8cc06b1 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(135deg,rgb(186,249,244) 18%,rgb(211,251,164) 59%);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6a165bb8 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/en-gb\/\">Home<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/en-gb\/case-studies\/\">Talogy client success stories<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Using EI to develop employees in a fast-paced environment<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-secondary-900-color has-text-color has-link-color has-xxxl-font-size wp-elements-db9a900cb82bf712e29d8403dd0e80eb\" style=\"font-style:normal;font-weight:800\">Using EI to develop employees in a fast-paced environment<\/h1>\n\n\n\n<p class=\"has-secondary-800-color has-text-color has-link-color has-s-font-size wp-elements-2ec72f3c2bca67d79469c6991b9c63fc\" style=\"line-height:1.5\"><strong>Client:<\/strong> Sanoma Media Finland<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Connect with an expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group novashare-pattern has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><style>.ns-block-d87785f7-df5d-4eaa-a1ce-392e1c6cf006 .ns-button{--ns-btn-color:#A335FF}.ns-block-d87785f7-df5d-4eaa-a1ce-392e1c6cf006 .ns-button:hover{--ns-btn-color:#fff}body .ns-block-d87785f7-df5d-4eaa-a1ce-392e1c6cf006 a.ns-button:hover .ns-button-wrapper>span{box-shadow:none !important;filter:brightness(1) !important}.ns-block-d87785f7-df5d-4eaa-a1ce-392e1c6cf006 .ns-button-icon *,.ns-block-d87785f7-df5d-4eaa-a1ce-392e1c6cf006 .ns-button-label span{color:#fff}.ns-block-d87785f7-df5d-4eaa-a1ce-392e1c6cf006 .ns-button:hover .ns-button-icon *,.ns-block-d87785f7-df5d-4eaa-a1ce-392e1c6cf006 .ns-button:hover .ns-button-label span{color:#A335FF}<\/style><div class='ns-buttons ns-block-d87785f7-df5d-4eaa-a1ce-392e1c6cf006 ns-no-print'><div class='ns-buttons-wrapper'><a href='' aria-label='Share on LinkedIn' target='_blank' class='ns-button linkedin' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3M447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>LinkedIn<\/span><\/span><\/span><\/a><a href='' aria-label='Share on X' target='_blank' class='ns-button twitter' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8l164.9-188.5L26.8 48h145.6l100.5 132.9zm-24.8 373.8h39.1L151.1 88h-42z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>X<\/span><\/span><\/span><\/a><a href='' aria-label='Share on Facebook' target='_blank' class='ns-button facebook' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg 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359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1s56.2 81.2 56.1 130.5c0 101.8-84.9 184.6-186.6 184.6m101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8s-14.3 18-17.6 21.8c-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7s-12.5-30.1-17.1-41.2c-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2s-9.7 1.4-14.8 6.9c-5.1 5.6-19.4 19-19.4 46.3s19.9 53.7 22.6 57.4c2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4s4.6-24.1 3.2-26.4c-1.3-2.5-5-3.9-10.5-6.6\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>WhatsApp<\/span><\/span><\/span><\/a><a href='' aria-label='Share via Email' target='_self' class='ns-button email' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7M256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Email<\/span><\/span><\/span><\/a><a href='' aria-label='Share on more networks' target='_blank' class='ns-button share' rel='nofollow' onClick='event.preventDefault();'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M352 320c-22.608 0-43.387 7.819-59.79 20.895l-102.486-64.054a96.55 96.55 0 0 0 0-41.683l102.486-64.054C308.613 184.181 329.392 192 352 192c53.019 0 96-42.981 96-96S405.019 0 352 0s-96 42.981-96 96c0 7.158.79 14.13 2.276 20.841L155.79 180.895C139.387 167.819 118.608 160 96 160c-53.019 0-96 42.981-96 96s42.981 96 96 96c22.608 0 43.387-7.819 59.79-20.895l102.486 64.054A96.3 96.3 0 0 0 256 416c0 53.019 42.981 96 96 96s96-42.981 96-96-42.981-96-96-96\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Share<\/span><\/span><\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img decoding=\"async\" width=\"770\" height=\"578\" src=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-orange-sweater.jpg\" alt=\"woman wearing orange sweater\" class=\"wp-image-104006\" style=\"border-radius:10px;box-shadow:var(--wp--preset--shadow--elevation-300)\" srcset=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-orange-sweater.jpg 770w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-orange-sweater-300x225.jpg 300w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-teal-background-woman-orange-sweater-768x576.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry: Media and advertising<\/li>\n\n\n\n<li>HQ: Helsinki, Finland<\/li>\n\n\n\n<li>Solution: EI-powered development programme<\/li>\n\n\n\n<li>Audience: Sanoma Media Finland<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color has-white-color has-text-color has-link-color wp-elements-012e47d16d1153a6a4ebb28964752988 is-layout-flex wp-container-core-columns-is-layout-0689879a wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470e7e12 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"has-teal-500-color has-text-color has-link-color wp-elements-262228812badaa0dd9787d62860fe0d1\">Working with Talogy has been inspiring, impactful and also a lot of fun! We value expertise, energy and commitment to mutual goals \u2013 Sanoma B2B and Talogy are a good fit in all three.<\/p>\n\n\n\n<p class=\"talogy-quote_author has-white-color has-text-color has-link-color wp-elements-12165afac95329c3d2293fe4f6e5e1f8\" style=\"font-style:normal;font-weight:400\">Paula Hernetkoski<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-58db06f13d5dfe2d49b42fdebeb36eee\" style=\"font-style:normal;font-weight:400\">Director, Strategic Sales Development, B2B<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sanoma.com\/en\/what-we-do\/media-finland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sanoma Media Finland<\/a> is part of Finland\u2019s leading media house Sanoma. With more than 2000 employees, they deliver captivating news and entertainment content that reaches 97% of Finns every week. For advertisers, Sanoma Media Finland is a trusted partner with insight, impact and reach. In the fast-paced world of content creation and advertising, the organisation\u2019s workforce undertakes a wide variety of urgent tasks daily, requiring a highly motivated and collaborative team.&nbsp; In 2021, Sanoma Media Finland initiated an organisation-wide talent development programme to help their employees to better manage their own motivation and emotions at work, and fostering collaboration. The programme is designed to harness the workforce\u2019s potential for a new growth phase marked by expanded service offering and value propositions. To achieve these strategic goals, they sought a talent development partner who could guide them through the process of building the programme fundamentals \u2013 from prioritising the right key competencies, to building the programme content and implementation.<\/p>\n\n\n\n<p>Sanoma Media first learned of Talogy through a trusted recommendation. Talogy\u2019s team stood out from other possible partners thanks to a deep understanding of Sanoma\u2019s needs and challenges, and working with a hands-on, practical approach combined with a proven track record.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color has-white-color has-text-color has-link-color wp-elements-330cb28f3c6034348813c935ad0f05ad is-layout-flex wp-container-core-columns-is-layout-0689879a wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470e7e12 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--2\">\n<p class=\"has-teal-500-color has-text-color has-link-color wp-elements-700178906038b4d63c11313971416c2f\">We understand that talent development is critical for Sanoma to realise their strategic goals. And we utilised our knowledge and expertise to help them build a programme to achieve that exact objective.<\/p>\n\n\n\n<p class=\"talogy-quote_author has-white-color has-text-color has-link-color wp-elements-80d034575165d3e51e144c23a1556df2\" style=\"font-style:normal;font-weight:400\">Valtteri Lansimies<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-5dc3f053ee5d1a678dca3e9400275971\" style=\"font-style:normal;font-weight:400\">Talogy Country Manager, Finland<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>Development and implementation of the program &#8211; named \u201cMarketing Partner of Choice\u201d \u2013 was achieved through Talogy\u2019s <a href=\"\/en-gb\/talent-management-solutions\/assessments\/eip3-emotional-intelligence-assessment\/\">talent management solutions<\/a> and <a href=\"\/en-gb\/talent-management-solutions\/consulting\/\">consulting services<\/a> work consisted of three key steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Competency selection:<\/strong> Talogy started by identifying and validating the key competencies that Sanoma Media Finland was looking to develop through several focus group workshops. The validated competency requirements then served as a foundation for the talent development program.<\/li>\n\n\n\n<li><br><strong>Program design:<\/strong> Talogy then proceeded with competency modelling and program design. With a deep understanding of the client\u2019s goal, the team designed a program powered by our robust emotional intelligence tool: Emotional Intelligence Profile 3 (<a href=\"\/en-gb\/talent-management-solutions\/assessments\/eip3-emotional-intelligence-assessment\/\">EIP3<\/a>). The evaluations were followed by several workshops and <a href=\"\/en-gb\/talent-management-solutions\/consulting\/coaching\/\">coaching sessions<\/a>, helping participants improve self-awareness and collaboration For the management team, a 360 feedback evaluation was added, in order to bring more focused insights on their leadership styles and development areas.<\/li>\n\n\n\n<li><strong>Implementation<\/strong><span><strong>:<\/strong><\/span> The development programs commenced in January 2022 and lasted 1.5 years, incorporating multiple half-day workshops organised unit by unit. &nbsp;EIP3 and 360 were completed by participants and results were shared with them in feedback reports. Practitioners at Sanoma Media Finland then facilitated team collaboration workshops designed by Talogy and ran 1-to-1 <a href=\"\/en-gb\/talent-management-solutions\/consulting\/coaching\/\">coaching<\/a> sessions with participants, focused on personal and leadership development.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>The programme was a great success: the EIP3 solution used in 1-1 coaching and group sessions effectively improved participants\u2019 collaboration and self-management skills. On top of that, participants provided excellent feedback.<\/p>\n\n\n\n<p>Sanoma Media Finland observed an increase in the level of cross-team collaboration and also an uptick in their engagement survey results after the programme.<\/p>\n\n\n\n<p>\u201cWe received great feedback from the Sanoma Media Finland B2B Unit and their entire organisation \u2013 the solutions and workshops really resonated with the people! Throughout our collaboration, the mutual trust and open communication were essential in fuelling insightful co-creation and implementation of solutions.\u201d \u2013 Valtteri Lansimies, Talogy Country Manager, Finland<\/p>\n\n\n\n<p>The program also played a pivotal role in advancing Sanoma Media Finland\u2019s strategic goal of entering a new growth phase by developing their most valuable asset: their people.<\/p>\n\n\n\n<p>What\u2019s more, the programme helped to drive a unified culture across the Sanoma Media Finland organisation, by motivating and inspiring the workforce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s next with Talogy<\/h2>\n\n\n\n<p>Sanoma Media Finland has chosen to extend the collaboration with Talogy on continuous talent development programmes, with specific themes identified each year based on strategic focus areas. The focus so far has been on collaboration within teams, leading in change and leading strategic accounts. Talogy support the organisation\u2019s development needs through our EI-based offering as well as our leadership development solutions.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-black-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-85518bf0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-primary-500-color has-text-color has-link-color has-xxl-font-size wp-elements-3c428ba165352dd981c3a0ddcd49c1f7\" id=\"form\">Do you have a similar challenge? Talk to our experts.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-border-color has-primary-500-border-color has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b807a22d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n\n<script data-ot-ignore>\n(function() {\n    function createHubSpotForm() {\n        if (window.hbspt && window.hbspt.forms) {\n            hbspt.forms.create({\n                region: \"eu1\",\n                portalId: \"24974645\",\n                formId: \"a8e069e9-cefb-4091-9dfe-26fd188ef5de\"\n            });\n        } else {\n            setTimeout(createHubSpotForm, 100);\n        }\n    }\n    createHubSpotForm();\n})();\n<\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Using EI to develop employees in a fast-paced environment Client: Sanoma Media Finland Working with Talogy has been inspiring, impactful and also a lot of fun! We value expertise, energy and commitment to mutual goals \u2013 Sanoma B2B and Talogy are a good fit in all three. Paula Hernetkoski Director, Strategic Sales Development, B2B Challenge [&hellip;]<\/p>\n","protected":false},"featured_media":118702,"parent":0,"comment_status":"closed","ping_status":"closed","template":"general-template","meta":{"wds_case_study_client_name":"Sanoma Media Finland","wds_case_study_alternate_title":"Using EI to develop employees in a fast-paced environment","wds_case_study_client_logo":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/09\/logo-Sanoma.svg","footnotes":""},"tags":[],"case_study_assessment_type":[814],"tax_category":[],"tax_industry":[184],"case_study_talent":[617],"class_list":["post-86838","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_assessment_type-emotional-intelligence-en-gb","tax_industry-public-sector-en-gb","case_study_talent-delivering-people-development-performance-en-gb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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