{"id":86838,"date":"2022-11-05T11:55:00","date_gmt":"2022-11-05T11:55:00","guid":{"rendered":"https:\/\/content-stg-talogy.pantheonsite.io\/?post_type=case_study&#038;p=86838"},"modified":"2026-07-30T19:37:04","modified_gmt":"2026-07-30T19:37:04","slug":"sanoma-media-finland","status":"publish","type":"case_study","link":"https:\/\/talogy.com\/en-gb\/case-studies\/sanoma-media-finland\/","title":{"rendered":"Sanoma Media Finland"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-white-breadcrumbs has-yellow-to-purple-gradient-background has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a609642e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-cb0a7ccb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-8142d6ba wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/en-gb\/\">Home<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/en-gb\/case-studies\/\">Case studies<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Sanoma Media Finland<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-xxxl-font-size\" style=\"font-style:normal;font-weight:800\">Using EI to develop employees in a fast-paced environment<\/h1>\n\n\n\n<p class=\"has-s-font-size wp-block-paragraph\" style=\"line-height:1.5\"><strong>Client:<\/strong> Sanoma Media Finland<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Connect with an expert<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry: Media and advertising<\/li>\n\n\n\n<li>HQ: Helsinki, Finland<\/li>\n\n\n\n<li>Solution: EI-powered development programme<\/li>\n\n\n\n<li>Audience: Sanoma Media Finland<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color is-layout-flex wp-container-core-columns-is-layout-14a98bec wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9f7ebb90 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"wp-block-paragraph\">Working with Talogy has been inspiring, impactful and also a lot of fun! We value expertise, energy and commitment to mutual goals \u2013 Sanoma B2B and Talogy are a good fit in all three.<\/p>\n\n\n\n<p class=\"talogy-quote_author wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Paula Hernetkoski<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-6ab88b661f09f5fb4dcd229669d4a494 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Director, Strategic Sales Development, B2B<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanoma.com\/en\/what-we-do\/media-finland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sanoma Media Finland<\/a> is part of Finland\u2019s leading media house Sanoma. With more than 2000 employees, they deliver captivating news and entertainment content that reaches 97% of Finns every week. For advertisers, Sanoma Media Finland is a trusted partner with insight, impact and reach. In the fast-paced world of content creation and advertising, the organisation\u2019s workforce undertakes a wide variety of urgent tasks daily, requiring a highly motivated and collaborative team.&nbsp; In 2021, Sanoma Media Finland initiated an organisation-wide talent development programme to help their employees to better manage their own motivation and emotions at work, and fostering collaboration. The programme is designed to harness the workforce\u2019s potential for a new growth phase marked by expanded service offering and value propositions. To achieve these strategic goals, they sought a talent development partner who could guide them through the process of building the programme fundamentals \u2013 from prioritising the right key competencies, to building the programme content and implementation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sanoma Media first learned of Talogy through a trusted recommendation. Talogy\u2019s team stood out from other possible partners thanks to a deep understanding of Sanoma\u2019s needs and challenges, and working with a hands-on, practical approach combined with a proven track record.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color is-layout-flex wp-container-core-columns-is-layout-14a98bec wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9f7ebb90 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--2\">\n<p class=\"wp-block-paragraph\">We understand that talent development is critical for Sanoma to realise their strategic goals. And we utilised our knowledge and expertise to help them build a programme to achieve that exact objective.<\/p>\n\n\n\n<p class=\"talogy-quote_author wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Valtteri Lansimies<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-93dc242e60ee3ea99c4f7a4851c73c5c wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Talogy Country Manager, Finland<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Development and implementation of the program &#8211; named \u201cMarketing Partner of Choice\u201d \u2013 was achieved through Talogy\u2019s <a href=\"\/en-gb\/talent-management-solutions\/assessments\/eip3-emotional-intelligence-assessment\/\">talent management solutions<\/a> and <a href=\"\/en-gb\/talent-management-solutions\/consulting\/\">consulting services<\/a> work consisted of three key steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Competency selection:<\/strong> Talogy started by identifying and validating the key competencies that Sanoma Media Finland was looking to develop through several focus group workshops. The validated competency requirements then served as a foundation for the talent development program.<\/li>\n\n\n\n<li><br><strong>Program design:<\/strong> Talogy then proceeded with competency modelling and program design. With a deep understanding of the client\u2019s goal, the team designed a program powered by our robust emotional intelligence tool: Emotional Intelligence Profile 3 (<a href=\"\/en-gb\/talent-management-solutions\/assessments\/eip3-emotional-intelligence-assessment\/\">EIP3<\/a>). The evaluations were followed by several workshops and <a href=\"\/en-gb\/talent-management-solutions\/consulting\/coaching\/\">coaching sessions<\/a>, helping participants improve self-awareness and collaboration For the management team, a 360 feedback evaluation was added, in order to bring more focused insights on their leadership styles and development areas.<\/li>\n\n\n\n<li><strong>Implementation<\/strong><span><strong>:<\/strong><\/span> The development programs commenced in January 2022 and lasted 1.5 years, incorporating multiple half-day workshops organised unit by unit. &nbsp;EIP3 and 360 were completed by participants and results were shared with them in feedback reports. Practitioners at Sanoma Media Finland then facilitated team collaboration workshops designed by Talogy and ran 1-to-1 <a href=\"\/en-gb\/talent-management-solutions\/consulting\/coaching\/\">coaching<\/a> sessions with participants, focused on personal and leadership development.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The programme was a great success: the EIP3 solution used in 1-1 coaching and group sessions effectively improved participants\u2019 collaboration and self-management skills. On top of that, participants provided excellent feedback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sanoma Media Finland observed an increase in the level of cross-team collaboration and also an uptick in their engagement survey results after the programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe received great feedback from the Sanoma Media Finland B2B Unit and their entire organisation \u2013 the solutions and workshops really resonated with the people! Throughout our collaboration, the mutual trust and open communication were essential in fuelling insightful co-creation and implementation of solutions.\u201d \u2013 Valtteri Lansimies, Talogy Country Manager, Finland<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program also played a pivotal role in advancing Sanoma Media Finland\u2019s strategic goal of entering a new growth phase by developing their most valuable asset: their people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, the programme helped to drive a unified culture across the Sanoma Media Finland organisation, by motivating and inspiring the workforce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s next with Talogy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sanoma Media Finland has chosen to extend the collaboration with Talogy on continuous talent development programmes, with specific themes identified each year based on strategic focus areas. The focus so far has been on collaboration within teams, leading in change and leading strategic accounts. Talogy support the organisation\u2019s development needs through our EI-based offering as well as our leadership development solutions.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-fd27e88f wp-block-group-is-layout-flex\" style=\"background:linear-gradient(345deg,#00cece 0%,#4b0074 45%,#39045b 100%);margin-top:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns alignwide wp-container-content-9cfa9a5a is-layout-flex wp-container-core-columns-is-layout-e0222329 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-xxl-font-size wp-elements-106310b03cf5e8c69d5195f302a6de7a\" id=\"form\">Do you have a similar challenge? Talk to our experts.<\/h2>\n\n\n\n<p class=\"has-secondary-900-color has-text-color has-teal-200-color has-link-color wp-elements-7a5b416048c7a29e4d41d9e5c6fae41e wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:16px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained has-white-background-color has-background has-global-padding wp-container-core-group-is-layout-1d4118d3\" style=\"margin-top:0;margin-bottom:0;box-shadow:var(--wp--preset--shadow--elevation-200)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script> <script data-ot-ignore> (function() { function createHubSpotForm() { if (window.hbspt && window.hbspt.forms) { hbspt.forms.create({ region: \"eu1\", portalId: \"24974645\", formId: \"a8e069e9-cefb-4091-9dfe-26fd188ef5de\" }); } else { setTimeout(createHubSpotForm, 100); } } createHubSpotForm(); })(); <\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Working with Talogy has been inspiring, impactful and also a lot of fun! We value expertise, energy and commitment to mutual goals \u2013 Sanoma B2B and Talogy are a good fit in all three. Paula Hernetkoski Director, Strategic Sales Development, B2B Challenge Sanoma Media Finland is part of Finland\u2019s leading media house Sanoma. With more [&hellip;]<\/p>\n","protected":false},"featured_media":118702,"parent":0,"comment_status":"closed","ping_status":"closed","template":"general-template","meta":{"_acf_changed":false,"wds_case_study_client_name":"Sanoma Media Finland","wds_case_study_alternate_title":"Using EI to develop employees in a fast-paced environment","wds_case_study_client_logo":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/09\/logo-sanoma-2026.svg","footnotes":""},"tags":[],"case_study_assessment_type":[814],"tax_category":[],"tax_industry":[184],"case_study_talent":[617],"class_list":["post-86838","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_assessment_type-emotional-intelligence-en-gb","tax_industry-public-sector-en-gb","case_study_talent-delivering-people-development-performance-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sanoma Media 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