{"id":23449,"date":"2022-11-05T08:50:54","date_gmt":"2022-11-05T08:50:54","guid":{"rendered":"https:\/\/www.talogy.com\/case-study\/marlin-leasing%e2%80%8b\/"},"modified":"2025-11-30T17:44:40","modified_gmt":"2025-11-30T17:44:40","slug":"marlin-leasing-reduce-staff-turnover","status":"publish","type":"case_study","link":"https:\/\/talogy.com\/en-ae\/case-studies\/marlin-leasing-reduce-staff-turnover\/","title":{"rendered":"Marlin Leasing\u200b"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b8cc06b1 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(135deg,rgb(255,255,255) 15%,rgb(255,242,178) 41%,rgb(232,206,255) 79%,rgb(181,93,255) 100%);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6a165bb8 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/en-ae\/\">Home<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/en-ae\/case-studies\/\">Talogy client success stories<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Identify who has the right qualities and skills to succeed<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-secondary-900-color has-text-color has-link-color has-xxxl-font-size wp-elements-eea7f8403bad45433b317737ae027ba4\" style=\"font-style:normal;font-weight:800\">Identify who has the right qualities and skills to succeed<\/h1>\n\n\n\n<p class=\"has-secondary-900-color has-text-color has-link-color has-s-font-size wp-elements-b44f37d20f488487ee7f628a53f1f752\" style=\"line-height:1.5\"><strong>Client:<\/strong> Marlin Leasing\u200b<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Connect with an expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group novashare-pattern has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><style>.ns-block-b1b1625c-7272-4c3a-bcdf-7ca75f104f7e .ns-button{--ns-btn-color:#A335FF}.ns-block-b1b1625c-7272-4c3a-bcdf-7ca75f104f7e .ns-button:hover{--ns-btn-color:#fff}body .ns-block-b1b1625c-7272-4c3a-bcdf-7ca75f104f7e a.ns-button:hover .ns-button-wrapper>span{box-shadow:none !important;filter:brightness(1) !important}.ns-block-b1b1625c-7272-4c3a-bcdf-7ca75f104f7e .ns-button-icon *,.ns-block-b1b1625c-7272-4c3a-bcdf-7ca75f104f7e .ns-button-label span{color:#fff}.ns-block-b1b1625c-7272-4c3a-bcdf-7ca75f104f7e .ns-button:hover .ns-button-icon *,.ns-block-b1b1625c-7272-4c3a-bcdf-7ca75f104f7e .ns-button:hover .ns-button-label span{color:#A335FF}<\/style><div class='ns-buttons ns-block-b1b1625c-7272-4c3a-bcdf-7ca75f104f7e ns-no-print'><div class='ns-buttons-wrapper'><a href='' aria-label='Share on LinkedIn' target='_blank' class='ns-button linkedin' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3M447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>LinkedIn<\/span><\/span><\/span><\/a><a href='' aria-label='Share on X' target='_blank' class='ns-button twitter' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8l164.9-188.5L26.8 48h145.6l100.5 132.9zm-24.8 373.8h39.1L151.1 88h-42z\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>X<\/span><\/span><\/span><\/a><a href='' aria-label='Share on Facebook' target='_blank' class='ns-button facebook' rel='nofollow'><span 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0-59.3-25.2-115-67.1-157m-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1s56.2 81.2 56.1 130.5c0 101.8-84.9 184.6-186.6 184.6m101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8s-14.3 18-17.6 21.8c-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7s-12.5-30.1-17.1-41.2c-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2s-9.7 1.4-14.8 6.9c-5.1 5.6-19.4 19-19.4 46.3s19.9 53.7 22.6 57.4c2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4s4.6-24.1 3.2-26.4c-1.3-2.5-5-3.9-10.5-6.6\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>WhatsApp<\/span><\/span><\/span><\/a><a href='' aria-label='Share via Email' target='_self' class='ns-button email' rel='nofollow'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7M256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Email<\/span><\/span><\/span><\/a><a href='' aria-label='Share on more networks' target='_blank' class='ns-button share' rel='nofollow' onClick='event.preventDefault();'><span class='ns-button-wrapper ns-button-block'><span class='ns-button-icon ns-button-block'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-32 0 512 512\"><path fill=\"currentColor\" d=\"M352 320c-22.608 0-43.387 7.819-59.79 20.895l-102.486-64.054a96.55 96.55 0 0 0 0-41.683l102.486-64.054C308.613 184.181 329.392 192 352 192c53.019 0 96-42.981 96-96S405.019 0 352 0s-96 42.981-96 96c0 7.158.79 14.13 2.276 20.841L155.79 180.895C139.387 167.819 118.608 160 96 160c-53.019 0-96 42.981-96 96s42.981 96 96 96c22.608 0 43.387-7.819 59.79-20.895l102.486 64.054A96.3 96.3 0 0 0 256 416c0 53.019 42.981 96 96 96s96-42.981 96-96-42.981-96-96-96\"\/><\/svg><\/span><span class='ns-button-label ns-button-block ns-hide'><span class='ns-button-label-wrapper'>Share<\/span><\/span><\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img decoding=\"async\" width=\"770\" height=\"578\" src=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-light-grey-background-man-button-down-shirt.jpg\" alt=\"man wearing denim button down shirt\" class=\"wp-image-104214\" style=\"border-radius:10px;box-shadow:var(--wp--preset--shadow--elevation-300)\" srcset=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-light-grey-background-man-button-down-shirt.jpg 770w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-light-grey-background-man-button-down-shirt-300x225.jpg 300w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/hero-v4-light-grey-background-man-button-down-shirt-768x576.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p>Marlin Business Services Corp.\u00ae is a US provider of commercial financing and depository products, specialising in innovative financial solutions for small and mid-size businesses. After the financial crisis of the 2010\u2019s, all eyes were on Marlin sales to grow very rapidly. To begin, they needed to hire 60-70 sales reps in a very short period of time, bringing Marlin\u2019s head count to 80 sales representatives. However, over the next year, close to half of those people left or were released. \u200b<\/p>\n\n\n\n<p>Their inside sales role, which requires being inside at their desks making 70 calls every day, is not the easiest job. And the turnover rate was alarming. In order to meet their sales goals and business objectives, the executive team at Marlin Leasing knew they needed to drastically reduce their turnover and improve productivity. Marlin Leasing determined it was time to re-evaluate how they went about finding\u2014and keeping\u2014talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>Marlin Leasing brought in Talogy to determine the personality profile of a successful Marlin \u200bLeasing sales representative. Marlin Leasing took its top 15 employees and put them \u200bthrough the Caliper Profile assessment.<\/p>\n\n\n\n<p>From there, they pulled aggregate results to determine what a top Marlin sales representative looks like. That gave the organisation a blueprint for success in their sales roles.<\/p>\n\n\n\n<p>The organisation also took a fresh look at how their salespeople were being trained and realised that they needed to invest more in their employees. They started \u201cThe Marlin Academy, \u201ca six-week intensive training programme where participants learn all the skills needed for Marlin Leasing\u2019s business. Only those people who possess the requisite raw skills, as determined by the Caliper Profile results, are admitted to the Marlin Academy. The training is industry and company specific while also teaching generic sales lessons.<\/p>\n\n\n\n<p>In addition to identifying who has the right qualities and skills to succeed in Marlin Leasing\u2019s culture, the information the Caliper Profile provided is used for ongoing employee coaching and development.\u200b<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color has-white-color has-text-color has-link-color wp-elements-57b7540ead5e9a9faeac46ac7e40b5ba is-layout-flex wp-container-core-columns-is-layout-0689879a wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-470e7e12 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"has-teal-500-color has-text-color has-link-color wp-elements-434209d42dd214f6082a2cfdc0134e20\">The Caliper Profile helped me determine what a Marlin top sales rep looks like, and since we began hiring from that model, our turnover has dropped from nearly 50% to 16%.<\/p>\n\n\n\n<p class=\"talogy-quote_author has-white-color has-text-color has-link-color wp-elements-35bfe5fbe8154e45131241579e27ae4d\" style=\"font-style:normal;font-weight:400\">Ed Siciliano<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-e9b3fde55c9ce30728d8d8df1cf72762\" style=\"font-style:normal;font-weight:400\">Chief Sales Officer, Marlin Leasing<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outcomes<\/h2>\n\n\n\n<p>During the time Marlin Leasing began using the Caliper Profile, the company hired 62 people and only lost 10, which factors out to be 84% retention.\u200b<\/p>\n\n\n\n<p>Additionally, Marlin Leasing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduced turnover to better than the industry average\u200b<\/li>\n\n\n\n<li>Increased productivity to the highest it\u2019s ever been\u200b\u200b<\/li>\n\n\n\n<li>Decreased the cost of sales\u200b\u200b<\/li>\n\n\n\n<li>Increased profits for the company\u200b\u200b<\/li>\n\n\n\n<li>Created a predictable hiring model with a proven\u200b track record of return\u200b<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignwide has-black-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-85518bf0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-primary-500-color has-text-color has-link-color has-xxl-font-size wp-elements-3c428ba165352dd981c3a0ddcd49c1f7\" id=\"form\">Do you have a similar challenge? Talk to our experts.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-border-color has-primary-500-border-color has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:2px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b807a22d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n\n<script data-ot-ignore>\n(function() {\n    function createHubSpotForm() {\n        if (window.hbspt && window.hbspt.forms) {\n            hbspt.forms.create({\n                region: \"eu1\",\n                portalId: \"24974645\",\n                formId: \"cae533e7-4bc4-4718-9484-10d52830550b\"\n            });\n        } else {\n            setTimeout(createHubSpotForm, 100);\n        }\n    }\n    createHubSpotForm();\n})();\n<\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Identify who has the right qualities and skills to succeed Client: Marlin Leasing\u200b Challenge Marlin Business Services Corp.\u00ae is a US provider of commercial financing and depository products, specialising in innovative financial solutions for small and mid-size businesses. After the financial crisis of the 2010\u2019s, all eyes were on Marlin sales to grow very rapidly. [&hellip;]<\/p>\n","protected":false},"featured_media":121038,"parent":0,"comment_status":"open","ping_status":"closed","template":"general-template","meta":{"wds_case_study_client_name":"Marlin Leasing\u200b","wds_case_study_alternate_title":"Identify who has the right qualities and skills to succeed","wds_case_study_client_logo":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/09\/logo-Marlin-Capital-Solutions-1.svg","footnotes":""},"tags":[],"case_study_assessment_type":[809,815,825],"tax_category":[],"tax_industry":[497],"case_study_talent":[600,616,631],"class_list":["post-23449","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_assessment_type-candidate-screening-en-ae","case_study_assessment_type-employability-careers-en-ae","case_study_assessment_type-personality-values-en-ae","tax_industry-finance-insurance-en-ae","case_study_talent-assessing-selection-en-ae","case_study_talent-delivering-people-development-performance","case_study_talent-hiring-culture-fit-retention"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marlin Business Services reduces staff turnover - Talogy<\/title>\n<meta name=\"description\" content=\"Commercial financing company, Marlin Business Services, developed a successful training programme which reduced staff turnover. 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