{"id":23414,"date":"2022-11-05T03:20:49","date_gmt":"2022-11-05T03:20:49","guid":{"rendered":"https:\/\/www.talogy.com\/case-study\/first-direct\/"},"modified":"2026-07-14T17:55:25","modified_gmt":"2026-07-14T17:55:25","slug":"first-direct-leadership-emotional-intelligence","status":"publish","type":"case_study","link":"https:\/\/talogy.com\/en-ae\/case-studies\/first-direct-leadership-emotional-intelligence\/","title":{"rendered":"first direct"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-white-breadcrumbs has-yellow-to-purple-gradient-background has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a609642e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-cb0a7ccb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-8142d6ba wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/en-ae\/\">Home<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/en-ae\/case-studies\/\">Case studies<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>first direct<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-xxxl-font-size\" style=\"font-style:normal;font-weight:800\">Top team development to enable transformation<\/h1>\n\n\n\n<p class=\"has-s-font-size wp-block-paragraph\" style=\"line-height:1.5\"><strong>Client:<\/strong> first direct<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Connect with an expert<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">first direct is widely recognised as the best bank for customer service, topping the Customer and Markets Authority customer service league tables in 2018. As a result, the business is in a period of growth and change, expanding into non-traditional markets and developing its digital capability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When they approached Talogy, first direct had a newly formed leadership team that needed to rapidly establish new and effective ways of leading and working together. It was vital for first direct to take all of their people with them on the change journey and operating with Emotional Intelligence (EI) was identified as critical to success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We created a bespoke team development programme involving diagnostics, one-on-one coaching and facilitated workshops. Talogy&#8217;s Emotional Intelligence Profile and Leadership Climate Indicator were used to enable leaders to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop their Emotional Intelligence to engage and lead their teams successfully through transformation<\/li>\n\n\n\n<li>Work collaboratively and effectively as a team<\/li>\n\n\n\n<li>Challenge each other and their teams to drive high performance<\/li>\n\n\n\n<li>Be &#8220;positive agitators,&#8221; adopting and enabling a growth mindset.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The leadership team experienced improvements in relationships and healthier ways of working, particularly when dealing with challenging situations such as ambiguity, priority tension and conflict. As well as smoother processes, increased self-awareness and improved management have led to the leadership group and their teams seeing consistently better outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, participants in the development program have become advocates for the organisational change journey. The business is exceeding all of their growth targets and is on track to achieve the digital strategy. The concepts of Emotional Intelligence are being cascaded down to fully embed the importance of Emotional Intelligence into the business.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-border-color has-primary-500-border-color is-layout-flex wp-container-core-columns-is-layout-14a98bec wp-block-columns-is-layout-flex\" style=\"border-width:2px;border-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9f7ebb90 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"has-teal-500-color has-text-color has-link-color wp-elements-54f280ec2f04d62de16990be9ff7e62a wp-block-paragraph\">Talogy created a safe environment where we could explore current ways of working. They encouraged us to challenge ourselves and each other to drive greater team collaboration and effectiveness and move forward in a very real and tangible way.<\/p>\n\n\n\n<p class=\"talogy-quote_author wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Rachel McNee<\/p>\n\n\n\n<p class=\"talogy-quote_author-title has-secondary-500-color has-text-color has-link-color wp-elements-025377859be70bde6f0d393ca3a41086 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Head of HR, first direct<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained has-teal-50-background-color has-background has-global-padding\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-dbf02fb2 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-primary-500-color has-text-color has-link-color has-xxl-font-size wp-elements-3c428ba165352dd981c3a0ddcd49c1f7\" id=\"form\">Do you have a similar challenge? Talk to our experts.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#7F06C3;border-width:2px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained has-white-background-color has-background has-global-padding wp-container-core-group-is-layout-1d4118d3\" style=\"margin-top:0;margin-bottom:0;box-shadow:var(--wp--preset--shadow--elevation-200)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script> <script data-ot-ignore> (function() { function createHubSpotForm() { if (window.hbspt && window.hbspt.forms) { hbspt.forms.create({ region: \"eu1\", portalId: \"24974645\", formId: \"cae533e7-4bc4-4718-9484-10d52830550b\" }); } else { setTimeout(createHubSpotForm, 100); } } createHubSpotForm(); })(); <\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The challenge first direct is widely recognised as the best bank for customer service, topping the Customer and Markets Authority customer service league tables in 2018. As a result, the business is in a period of growth and change, expanding into non-traditional markets and developing its digital capability. When they approached Talogy, first direct had [&hellip;]<\/p>\n","protected":false},"featured_media":119407,"parent":0,"comment_status":"open","ping_status":"closed","template":"general-template","meta":{"_acf_changed":false,"wds_case_study_client_name":"first direct","wds_case_study_alternate_title":"Top team development to enable transformation","wds_case_study_client_logo":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/09\/logo-first-direct-2026.svg","footnotes":""},"tags":[],"case_study_assessment_type":[805,813,821],"tax_category":[],"tax_industry":[497],"case_study_talent":[613,619,622],"class_list":["post-23414","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_assessment_type-assessment-development-centres","case_study_assessment_type-emotional-intelligence-en-ae","case_study_assessment_type-leadership-en-ae","tax_industry-finance-insurance-en-ae","case_study_talent-creating-resilient-adaptable-culture","case_study_talent-developing-future-ready-workforce","case_study_talent-developing-leaders-today-tomorrow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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