{"id":26132,"date":"2022-03-09T17:38:22","date_gmt":"2022-03-09T17:38:22","guid":{"rendered":"https:\/\/www.talogy.com\/knowledge-hub\/%d8%a7%d9%84%d8%aa%d8%ba%d9%8a%d9%8a%d8%b1-%d8%a7%d9%84%d8%aa%d9%86%d8%b8%d9%8a%d9%85%d9%8a\/"},"modified":"2026-07-29T19:22:40","modified_gmt":"2026-07-29T19:22:40","slug":"%d8%a7%d9%84%d8%aa%d8%ba%d9%8a%d9%8a%d8%b1-%d8%a7%d9%84%d8%aa%d9%86%d8%b8%d9%8a%d9%85%d9%8a","status":"publish","type":"knowledge_hub","link":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/","title":{"rendered":"\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull hero-variation-four has-white-breadcrumbs has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a609642e wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(140deg,rgb(242,86,25) 1%,rgb(57,4,91) 69%);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-cb0a7ccb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-8142d6ba wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/talogy.com\/ar\/\">Home<\/a><\/span> \/ <span><a href=\"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/\">\u0627\u0633\u062a\u0643\u0634\u0641 \u0622\u062e\u0631 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0645\u0648\u0627\u0647\u0628<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-xxxl-font-size wp-elements-73ef4733f573de2daa280bbdd0723f16\" style=\"font-style:normal;font-weight:800\">\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<\/h1>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-s-font-size wp-elements-5d0ebbceb0330dee6352d31c7f8f9880 wp-block-paragraph\" style=\"line-height:1.5\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u062e\u0628\u064a\u0631 \u0627\u0633\u062a\u0634\u0627\u0631\u064a<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained has-global-padding wp-container-core-group-is-layout-537cecd9\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns two-keyline-columns is-layout-flex wp-container-core-columns-is-layout-cb0a7ccb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-primary-500-border-color is-layout-flow wp-container-core-column-is-layout-ef36ea6d wp-block-column-is-layout-flow\" style=\"border-width:1px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20);flex-basis:50%\">\n<p class=\"has-s-font-size wp-block-paragraph\"><strong><strong>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0642\u0633\u0627\u0645<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-organizational-change\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#why-is-it-important-to-manage-organizational-change\">\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-culture-change\"><strong>\u0645\u0627 \u0647\u0648 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629\u061f<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#how-do-you-achieve-culture-change\">\u0643\u064a\u0641 \u062a\u062d\u0642\u0642 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-successfully-manage-organizational-change\"><strong>\u0643\u064a\u0641 \u062a\u062f\u064a\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0646\u062c\u0627\u062d\u061f<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#what-is-the-role-of-leaders-in-managing-change\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0644\u0644\u0642\u0627\u062f\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#how-does-emotional-intelligence-help-leaders-manage-organizational-change\">\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0627\u0644\u0642\u0627\u062f\u0629 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u061f<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-organizational-change\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0647\u0627 \u0623\u0648 \u062a\u0634\u063a\u064a\u0644\u0647\u0627.&nbsp; \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0645\u062e\u0637\u0637\u064b\u0627 \u0648\u0639\u0631\u0636\u064a\u064b\u0627.&nbsp; \u0645\u0639 \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629\u060c \u064a\u062a\u063a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649\u060c \u0648\u0647\u0630\u0627 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0633\u0631\u0639\u0629 \u0648\u062a\u0639\u0642\u064a\u062f \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642.&nbsp; \u0623\u0635\u0628\u062d \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0622\u0646 \u062d\u0642\u064a\u0642\u0629 \u062b\u0627\u0628\u062a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0646 \u062a\u0635\u0628\u062d \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062d\u0631\u0643\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0644\u062a\u0645\u0643\u064a\u0646\u0647\u0627 \u0645\u0646 \u0627\u0644\u062a\u0645\u062d\u0648\u0631 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645.&nbsp; \u0623\u0646\u062c\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062c\u064a\u0628 \u2013 \u0628\u0648\u062a\u064a\u0631\u0629 \u0633\u0631\u064a\u0639\u0629 \u2013 \u0644\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0646\u0627\u0634\u0626\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0623\u062a\u064a \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0623\u0634\u0643\u0627\u0644 \u0639\u062f\u064a\u062f\u0629. \u062a\u062a\u0631\u0627\u0648\u062d \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0646\u0633\u0628\u064a\u064b\u0627\u060c (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0646\u0641\u064a\u0630 \u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0623\u0646\u0638\u0645\u0629 \u062c\u062f\u064a\u062f\u0629 \u0648\u0628\u0631\u0627\u0645\u062c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a)\u060c \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a \u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627 \u0648\u062b\u0642\u0627\u0641\u062a\u0647\u0627.&nbsp; \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0643\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u0627\u062a\u062c\u064b\u0627 \u0639\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0645\u062c \u0648\u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u060c \u0623\u0648 \u0648\u0635\u0648\u0644 \u0631\u0626\u064a\u0633 \u062a\u0646\u0641\u064a\u0630\u064a \u062c\u062f\u064a\u062f\u060c \u0623\u0648 \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u060c \u0623\u0648 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649.&nbsp; \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u062a\u063a\u064a\u064a\u0631 \u0646\u0645\u0648\u0630\u062c \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0627\u0633\u062a\u062c\u0627\u0628\u0629\u064b \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0637\u0651\u0644\u0648\u0646 \u0627\u0644\u0633\u0648\u0642 \u0648\u064a\u062e\u0644\u0642\u0648\u0646 \u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u062a\u0646\u0627\u0645\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-43cf9f50 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-242f6b88 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--1\">\n<p class=\"wp-block-paragraph\">\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0647\u064a \u0623\u0646&nbsp;<strong>\u062a\u0638\u0644 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u0623\u0646 \u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong>&nbsp;\u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0646\u0645\u0648 \u0623\u0648 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull text-content-wrapper is-style-section-default is-layout-constrained wp-block-group-is-layout-constrained is-style-default has-global-padding\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1160\" height=\"1450\" src=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling.webp\" alt=\"three people talking and smiling\" class=\"wp-image-105202 size-full\" style=\"object-position:55% 4%\" srcset=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling.webp 1160w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling-240x300.webp 240w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling-819x1024.webp 819w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling-768x960.webp 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"why-is-it-important-to-manage-organizational-change\">\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u062b\u0644 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642 \u062a\u062d\u062f\u064a\u064b\u0627 \u0648\u064a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0637\u0627\u0642\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621.&nbsp; \u062a\u0634\u064a\u0631 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0641\u064a \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0625\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0646\u062c\u0627\u062d \u0645\u0646\u062e\u0641\u0636\u0629. \u0625\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0643\u0628\u064a\u0631\u0629\u060c \u0648\u062a\u064f\u062a\u0631\u0643 \u0644\u0644\u0635\u062f\u0641\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0630\u064a \u062a\u062a\u0645 \u0625\u062f\u0627\u0631\u062a\u0647 \u0628\u0634\u0643\u0644 \u0633\u064a\u0621 \u0625\u0644\u0649 \u0645\u0642\u0627\u0648\u0645\u0629 \u0637\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0636\u0639\u0641 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0648\u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.&nbsp; \u064a\u0624\u062f\u064a \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0628\u0646\u062c\u0627\u062d \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0633\u062e\u0631\u064a\u0629\u060c \u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0643\u0633\u0628 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0630\u0644\u0643 \u0641\u0625\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0645\u062e\u0631\u062c\u0627\u062a \u0646\u0627\u062c\u062d\u0629.&nbsp; \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0634\u0627\u0631\u0643\u0629 \u0646\u0634\u0637\u0629 \u0645\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0641\u064a \u0643\u0644 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u061b \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0646\u0627\u0633 \u0648\u062a\u062d\u0641\u064a\u0632\u0647\u0645 \u0648\u0644\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0642\u062f\u0648\u0629 \u0648\u062f\u0645\u062c \u0637\u0631\u0642 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0639\u0645\u0644.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-culture-change\"><strong>\u0645\u0627 \u0647\u0648 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629\u061f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0647\u064a \u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0648\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u201c\u0643\u064a\u0641 \u0646\u0641\u0639\u0644 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0647\u0646\u0627\u201d.&nbsp; \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u201c\u0634\u062e\u0635\u064a\u0629\u201d \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u0627\u0626\u0645\u0629\u060c \u0648\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0634\u064a\u0627\u0621.&nbsp; \u0627\u0644\u0645\u0646\u0627\u062e \u0647\u0648&nbsp;<em>\u0627\u0644\u0634\u0639\u0648\u0631<\/em>&nbsp;\u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0643\u064a\u0641 \u062a\u0634\u0639\u0631 \u0639\u0646\u062f \u0627\u0644\u0639\u0645\u0644 \u0647\u0646\u0627.&nbsp; \u0647\u0630\u0627 \u064a\u0634\u0628\u0647 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u0643\u064a\u0641 \u062a\u062f\u064a\u0631 \u0646\u0641\u0633\u0647\u0627 \u0648\u062a\u0634\u0631\u0643 \u0642\u0648\u062a\u0647\u0627 \u0627\u0644\u0639\u0627\u0645\u0644\u0629.&nbsp; \u0645\u0646\u0627\u062e \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0647\u0648 \u0645\u062c\u0645\u0648\u0639\u0629 \u0641\u0631\u0639\u064a\u0629 \u0645\u0646 \u0647\u0630\u0627\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u062e \u0639\u0646 \u0637\u0631\u064a\u0642 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.&nbsp; \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642 \u062a\u063a\u064a\u064a\u0631\u064b\u0627 \u0641\u064a \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.&nbsp; \u0627\u0642\u062a\u0628\u0633 \u0628\u064a\u062a\u0631 \u062f\u0631\u0627\u0643\u0631 \u0630\u0627\u062a \u0645\u0631\u0629 \u0645\u0642\u0648\u0644\u0629 \u0645\u0634\u0647\u0648\u0631\u0629: \u201c\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u062a\u0623\u0643\u0644 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0625\u0641\u0637\u0627\u0631\u201d\u060c \u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0646\u062c\u062d \u0625\u0644\u0627 \u0625\u0630\u0627 \u062f\u0639\u0645\u062a\u0647\u0627 \u0627\u0644\u062b\u0642\u0627\u0641\u0629.&nbsp; \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u0646\u062c\u062d \u0645\u0624\u0633\u0633\u0629 \u062a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0625\u062f\u062e\u0627\u0644 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0646\u0648\u0639 \u0648\u0627\u0644\u0627\u062d\u062a\u0648\u0627\u0621 \u0644\u0632\u064a\u0627\u062f\u0629 \u062a\u0645\u062b\u064a\u0644 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0623\u0642\u0644\u064a\u0627\u062a \u0645\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0647\u0627 \u062b\u0642\u0627\u0641\u0629 \u062a\u0642\u062f\u0631 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641.&nbsp; \u0625\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u062a\u0645\u062f \u0646\u062c\u0627\u062d\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0633\u062a\u0643\u0627\u0641\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0644\u062f\u064a\u0647\u0627 \u062b\u0642\u0627\u0641\u0629 \u0628\u064a\u0631\u0648\u0642\u0631\u0627\u0637\u064a\u0629 \u062d\u064a\u062b \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u0627\u062a\u0628\u0627\u0639 \u0642\u0648\u0627\u0639\u062f \u0635\u0627\u0631\u0645\u0629.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-43cf9f50 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-242f6b88 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<blockquote class=\"wp-block-quote talogy-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow is-style-large--2\">\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0647\u0648 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0623\u0646\u0647 \u064a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a&nbsp;<strong>\u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0627\u0633 \u0648\u0634\u0639\u0648\u0631\u0647\u0645 \u0648\u062a\u0635\u0631\u0641\u0647\u0645<\/strong>\u060c \u0648\u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-achieve-culture-change\">\u0643\u064a\u0641 \u062a\u062d\u0642\u0642 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0641\u064a \u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062f\u0639\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.&nbsp; \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0623\u0631\u0627\u062f\u062a \u0634\u0631\u0643\u0629 \u0645\u0627 \u062a\u0637\u0648\u064a\u0631 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062b\u0642\u062a\u0647\u0645\u060c \u0641\u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0627\u0644\u0647\u0631\u0645\u064a\u0629 \u0625\u0644\u0649 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0645\u0643\u064a\u0646 \u0648\u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062e\u0637 \u0627\u0644\u0623\u0645\u0627\u0645\u064a. \u0633\u064a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u0645\u062a\u0639\u0647\u0645 \u0628\u0645\u0631\u0648\u0646\u0629 \u0623\u0643\u0628\u0631 \u0648\u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0628\u0633\u0631\u0639\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647\u0645.&nbsp; \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u062a\u0636\u062d \u0647\u0630\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0647\u064a \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629.&nbsp; \u0648\u0647\u0630\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u063a\u0631\u0633 \u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0648\u0639\u0627\u062f\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0639\u0632\u0632 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628 \u0628\u0647\u0627. &nbsp;\u064a\u0633\u062a\u063a\u0631\u0642 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0627\u0644\u0631\u0627\u0633\u062e\u0629 \u0648\u0642\u062a\u064b\u0627\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0646\u0627\u062e \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0647\u0648 \u0645\u062d\u0641\u0632 \u0642\u0648\u064a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-successfully-manage-organizational-change\"><strong>\u0643\u064a\u0641 \u062a\u062f\u064a\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0646\u062c\u0627\u062d\u061f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u0641\u0627\u062a\u064a\u062d \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0647\u064a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0642\u0635\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0648\u0627\u0636\u062d\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0646 \u0627\u0644\u0642\u0627\u062f\u0629&nbsp;<\/li>\n\n\n\n<li>\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0646\u0627\u0633 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0633\u0628\u0628 \u062d\u062f\u0648\u062b\u0647 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0647 \u0628\u0634\u0643\u0644 \u0643\u0627\u0641\u064d \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644\u0647\u0645.&nbsp; \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0631\u0624\u064a\u0629 \u0623\u0648 \u0642\u0635\u0629 \u062a\u063a\u064a\u064a\u0631 \u0645\u0642\u0646\u0639\u0629 \u2013 \u062d\u062a\u0649 \u064a\u0641\u0647\u0645 \u0627\u0644\u0646\u0627\u0633 \u0648\u064a\u0642\u0628\u0644\u0648\u0627 \u0633\u0628\u0628 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u064a\u0647\u0627\u060c \u0648\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0622\u0646.&nbsp; \u0645\u0637\u0644\u0648\u0628 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u064a\u0641\u0647\u0645\u0648\u0627 \u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u0630\u0644\u0643 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u064a\u0647\u0645 \u2013 \u0645\u0627 \u0642\u062f \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 \u2013 \u0648\u0623\u0646 \u064a\u0634\u0639\u0631\u0648\u0627 \u0628\u0627\u0644\u062f\u0627\u0641\u0639\u064a\u0629 \u0648\u0623\u0646 \u064a\u0631\u0648\u0627 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u064a\u0648\u0641\u0631\u0647\u0627 \u0630\u0644\u0643.&nbsp; \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u064a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0648\u064a\u062a\u0628\u0646\u0648\u0646\u0647\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u0641\u064a \u062a\u0634\u0643\u064a\u0644\u0647\u0627 \u0648\u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062a\u0645\u0643\u064a\u0646 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.&nbsp; \u0623\u062e\u064a\u0631\u064b\u0627\u060c \u0633\u064a\u0624\u062f\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0644 \u0628\u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0627\u0644\u0637\u0631\u064a\u0642 \u0625\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0628\u0634\u062f\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u062d\u0648\u0644\u064a \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0646\u0627\u062c\u062d\u060c \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0642\u0627\u062f\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u062f\u0648\u0631\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0647\u0648 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0639\u0642\u0644\u064a\u0627\u062a \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0648\u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646.&nbsp; \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u062f\u0645 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0642\u062f\u0648\u0629 \u0641\u064a \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u063a\u0648\u0628 \u0628\u0647\u0627 \u0644\u0625\u062b\u0628\u0627\u062a \u062a\u0623\u064a\u064a\u062f\u0647\u0645 \u0644\u0637\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0631 \u0628\u0645\u0631\u062d\u0644\u0629 \u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u0645\u0643\u0646\u0647\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u2013 \u0648\u0623\u0646 \u0644\u062f\u064a\u0647\u0645 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0644\u0644\u0639\u0645\u0644 \u0628\u0637\u0631\u0642 \u062c\u062f\u064a\u062f\u0629.&nbsp; \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0647\u0648 \u0648\u0633\u064a\u0644\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0642\u0635\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0627\u0644\u0641\u0648\u0632 \u0628\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0632\u064a\u0632 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u2013 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0637\u0631\u0642 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0623\u064a\u0636\u064b\u0627 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0643\u064a\u0641\u064a\u0629 \u062a\u0635\u0631\u0641 \u0643\u0628\u0627\u0631 \u0627\u0644\u0642\u0627\u062f\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 (\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0635\u0641\u062a\u0647\u0627 \u0627\u0644\u0644\u0628\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u064a McKinsey).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0636\u0631\u0648\u0631\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0643\u0627\u0641\u064a\u0629 \u0644\u0623\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0646\u0627\u062c\u062d \u064a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0646\u0641\u0633\u064a\u0629\u060c \u062a\u0633\u0639\u0649 \u0623\u062f\u0645\u063a\u062a\u0646\u0627 \u0625\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u0624 \u0645\u0645\u0627 \u064a\u0639\u0646\u064a\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646\u0646\u0627 \u0642\u062f \u0646\u0641\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0646\u0637\u0642\u064a \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0646\u0642\u0628\u0644\u0647 \u0645\u0639\u0631\u0641\u064a\u064b\u0627\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0639\u0644\u0649 \u0623\u0646\u0647 \u201c \u0645\u0624\u0644\u0645 \u201d \u0623\u0648 \u062a\u0647\u062f\u064a\u062f.&nbsp; \u0625\u0630\u0627 \u062a\u0631\u0643\u062a \u062f\u0648\u0646 \u0631\u0642\u0627\u0628\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u0639\u0631\u0642\u0644\u0629 \u062d\u062a\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u062a\u062e\u0637\u064a\u0637\u064b\u0627.&nbsp; \u064a\u062a\u0637\u0644\u0628 \u0643\u0644 \u062a\u063a\u064a\u064a\u0631 \u0646\u0648\u0639\u064b\u0627 \u0645\u0646 \u0627\u0644\u0641\u0642\u062f \u0648\u062a\u062d\u062f\u064a\u064b\u0627 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0646\u0627 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0643\u0627\u0646\u0629 \u0648\u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0628\u0627\u0644\u0639\u062f\u0627\u0644\u0629.&nbsp; \u064a\u0633\u0645\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0635\u0627\u0628 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u062f\u064a\u0641\u064a\u062f \u0631\u0648\u0643 \u0647\u0630\u0627 \u0646\u0645\u0648\u0630\u062c SCARF.&nbsp; \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u062f\u0629 \u0648\u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u062f\u0639\u0645 \u0627\u0644\u0646\u0627\u0633 \u0644\u0641\u0647\u0645 \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0643\u064a\u0641 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0631\u0643 \u0628\u0633\u0631\u0639\u0629 \u0623\u0643\u0628\u0631 \u0646\u062d\u0648 \u0642\u0628\u0648\u0644 \u0637\u0631\u0642 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0639\u0645\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-role-of-leaders-in-managing-change\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0644\u0644\u0642\u0627\u062f\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0644\u0639\u0628 \u0627\u0644\u0642\u0627\u062f\u0629 \u062f\u0648\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u062a\u0633\u0647\u064a\u0644 \u0646\u062c\u0627\u062d \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0644\u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u062a\u0645\u062a\u0639 \u0627\u0644\u0642\u0627\u062f\u0629 \u0628\u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643.&nbsp; \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u062a\u0634\u0645\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062a\u063a\u064a\u064a\u0631.&nbsp; \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0646\u0627\u0633 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u2013 \u0644\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0648\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0647\u0645 \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0644 \u0628\u0627\u0644\u0625\u0646\u062c\u0627\u0632\u0627\u062a \u0648\u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0637\u0648\u0644 \u0627\u0644\u0637\u0631\u064a\u0642.&nbsp; \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0639\u0627\u0646\u064a \u0641\u064a\u0647 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0645\u062e\u0627\u0648\u0641\u0647\u0645 \u0648\u062f\u0639\u0645\u0647\u0645 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0648\u0627\u0631\u062f\u0647\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0645\u0631\u0648\u0646\u062a\u0647\u0645.<\/p>\n\n\n\n<section class=\"wp-block-group alignfull text-content-wrapper is-style-section-default is-layout-constrained wp-block-group-is-layout-constrained is-style-default has-global-padding\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1160\" height=\"870\" src=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-horizontal-man-wearing-blazer-gesturing.webp\" alt=\"man wearing blazer and gesturing while talking\" class=\"wp-image-104825 size-full\" style=\"object-position:66% 18%\" srcset=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-horizontal-man-wearing-blazer-gesturing.webp 1160w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-horizontal-man-wearing-blazer-gesturing-300x225.webp 300w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-horizontal-man-wearing-blazer-gesturing-1024x768.webp 1024w, https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-horizontal-man-wearing-blazer-gesturing-768x576.webp 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"how-does-emotional-intelligence-help-leaders-manage-organizational-change\">\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0627\u0644\u0642\u0627\u062f\u0629 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627 \u0633\u0627\u0628\u0642\u064b\u0627\u060c \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0646\u0627\u062c\u062d \u0625\u062f\u0627\u0631\u0629 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631.&nbsp; \u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0628\u062f\u0621 \u0628\u0623\u0646\u0641\u0633\u0647\u0645\u061b \u0627\u0644\u0648\u0639\u064a \u0628\u0645\u0648\u0627\u0642\u0641\u0647\u0645 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u0648\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0642\u0644\u064a\u0629 \u0645\u0646\u0641\u062a\u062d\u0629.&nbsp; \u0633\u064a\u062f\u0639\u0645 \u0647\u0630\u0627 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a \u0627\u0644\u0642\u0627\u062f\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0630\u0643\u0627\u0621\u0647\u0645 \u0627\u0644\u0634\u062e\u0635\u064a \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0628\u0635\u062f\u0642 \u0645\u0639 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u062f\u0648\u0646\u0647\u0645\u060c \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0623\u062f\u0627\u0626\u0647\u0645\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a\u060c \u0648\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0641\u0631\u0642\u0647\u0645. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u062e\u0644\u0642 \u0645\u0646\u0627\u062e \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062a\u0645\u0643\u064a\u0646 \u062d\u064a\u062b \u064a\u0634\u0639\u0631 \u0627\u0644\u0646\u0627\u0633 \u0628\u0623\u0646\u0647\u0645 \u0645\u0646\u062e\u0631\u0637\u0648\u0646 \u0648\u0645\u064f\u0644\u0647\u0645\u0648\u0646.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-teal-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-dbf02fb2 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-primary-500-color has-text-color has-link-color has-xxl-font-size wp-elements-ff6585fd097d8ee82beab4958a4e1062\" id=\"form\"><strong>\u0644\u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f Talogy \u0645\u0624\u0633\u0633\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#7F06C3;border-width:2px;border-radius:16px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1d4118d3 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;box-shadow:var(--wp--preset--shadow--elevation-200)\">\n<script data-ot-ignore type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n<script data-ot-ignore>\n(function() {\n    function createHubSpotForm() {\n        if (window.hbspt && window.hbspt.forms) {\n            hbspt.forms.create({\n                region: \"eu1\",\n                portalId: \"24974645\",\n                formId: \"d8b3c998-4a9b-4047-9691-46a10012a40c\"\n            });\n        } else {\n            setTimeout(createHubSpotForm, 100);\n        }\n    }\n    createHubSpotForm();\n})();\n<\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u061f \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0647\u0627 \u0623\u0648 \u062a\u0634\u063a\u064a\u0644\u0647\u0627.&nbsp; \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0645\u062e\u0637\u0637\u064b\u0627 \u0648\u0639\u0631\u0636\u064a\u064b\u0627.&nbsp; \u0645\u0639 \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629\u060c \u064a\u062a\u063a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649\u060c \u0648\u0647\u0630\u0627 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0633\u0631\u0639\u0629 \u0648\u062a\u0639\u0642\u064a\u062f \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642.&nbsp; \u0623\u0635\u0628\u062d \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0622\u0646 \u062d\u0642\u064a\u0642\u0629 \u062b\u0627\u0628\u062a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0646 \u062a\u0635\u0628\u062d [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tax_category":[461],"tax_topic":[],"tax_industry":[492,489,486,493,490,484,488,485,491,487],"class_list":["post-26132","knowledge_hub","type-knowledge_hub","status-publish","hentry","tax_category-461","tax_industry-492","tax_industry-489","tax_industry-486","tax_industry-493","tax_industry-490","tax_industry-484","tax_industry-488","tax_industry-485","tax_industry-491","tax_industry-487"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a - Talogy<\/title>\n<meta name=\"description\" content=\"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0646\u062c\u0627\u062d \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0644\u0645\u0648\u0638\u0641\u064a\u0643 \u0648\u0623\u062f\u0627\u0626\u0647\u0645.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a - Talogy\" \/>\n<meta property=\"og:description\" content=\"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0646\u062c\u0627\u062d \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0644\u0645\u0648\u0638\u0641\u064a\u0643 \u0648\u0623\u062f\u0627\u0626\u0647\u0645.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/\" \/>\n<meta property=\"og:site_name\" content=\"Talogy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T19:22:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a - Talogy","description":"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0646\u062c\u0627\u062d \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0644\u0645\u0648\u0638\u0641\u064a\u0643 \u0648\u0623\u062f\u0627\u0626\u0647\u0645.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/","og_locale":"ar_AR","og_type":"article","og_title":"\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a - Talogy","og_description":"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0646\u062c\u0627\u062d \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0644\u0645\u0648\u0638\u0641\u064a\u0643 \u0648\u0623\u062f\u0627\u0626\u0647\u0645.","og_url":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/","og_site_name":"Talogy","article_modified_time":"2026-07-29T19:22:40+00:00","og_image":[{"url":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/#article","isPartOf":{"@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/"},"author":{"name":"Jason Griffith","@id":"https:\/\/talogy.com\/ar\/#\/schema\/person\/0fa2d90e6214d4338a03f025e137cda3"},"headline":"\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a","datePublished":"2022-03-09T17:38:22+00:00","dateModified":"2026-07-29T19:22:40+00:00","mainEntityOfPage":{"@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/"},"wordCount":50,"commentCount":0,"publisher":{"@id":"https:\/\/talogy.com\/ar\/#organization"},"image":{"@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/#primaryimage"},"thumbnailUrl":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling.jpg","articleSection":["\u0645\u0642\u0627\u0644\u0627\u062a"],"inLanguage":"ar-ae","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/","url":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/","name":"\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a - Talogy","isPartOf":{"@id":"https:\/\/talogy.com\/ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/#primaryimage"},"image":{"@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/#primaryimage"},"thumbnailUrl":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling.jpg","datePublished":"2022-03-09T17:38:22+00:00","dateModified":"2026-07-29T19:22:40+00:00","description":"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0646\u062c\u0627\u062d \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0644\u0645\u0648\u0638\u0641\u064a\u0643 \u0648\u0623\u062f\u0627\u0626\u0647\u0645.","breadcrumb":{"@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/#breadcrumb"},"inLanguage":"ar-ae","potentialAction":[{"@type":"ReadAction","target":["https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/"]}]},{"@type":"ImageObject","inLanguage":"ar-ae","@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/#primaryimage","url":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling.jpg","contentUrl":"https:\/\/talogy.com\/wp-content\/uploads\/2025\/04\/interior-vertical-three-people-talking-smiling.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AA%D9%86%D8%B8%D9%8A%D9%85%D9%8A\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/talogy.com\/ar\/"},{"@type":"ListItem","position":2,"name":"\u0627\u0633\u062a\u0643\u0634\u0641 \u0622\u062e\u0631 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0645\u0648\u0627\u0647\u0628","item":"https:\/\/talogy.com\/ar\/%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D9%85%D8%B9%D8%B1%D9%81%D8%A9\/"},{"@type":"ListItem","position":3,"name":"\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a"}]},{"@type":"WebSite","@id":"https:\/\/talogy.com\/ar\/#website","url":"https:\/\/talogy.com\/ar\/","name":"Talogy","description":"Talogy Website","publisher":{"@id":"https:\/\/talogy.com\/ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/talogy.com\/ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar-ae"},{"@type":"Organization","@id":"https:\/\/talogy.com\/ar\/#organization","name":"Talogy","url":"https:\/\/talogy.com\/ar\/","logo":{"@type":"ImageObject","inLanguage":"ar-ae","@id":"https:\/\/talogy.com\/ar\/#\/schema\/logo\/image\/","url":"https:\/\/talogy.com\/wp-content\/uploads\/2026\/07\/Talogy-Logo-Horizontal-White-Rebrand.webp","contentUrl":"https:\/\/talogy.com\/wp-content\/uploads\/2026\/07\/Talogy-Logo-Horizontal-White-Rebrand.webp","width":185,"height":52,"caption":"Talogy"},"image":{"@id":"https:\/\/talogy.com\/ar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/talogy\/"]},{"@type":"Person","@id":"https:\/\/talogy.com\/ar\/#\/schema\/person\/0fa2d90e6214d4338a03f025e137cda3","name":"Jason Griffith"}]}},"_links":{"self":[{"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/knowledge_hub\/26132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/knowledge_hub"}],"about":[{"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/types\/knowledge_hub"}],"author":[{"embeddable":true,"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/comments?post=26132"}],"version-history":[{"count":11,"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/knowledge_hub\/26132\/revisions"}],"predecessor-version":[{"id":157370,"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/knowledge_hub\/26132\/revisions\/157370"}],"wp:attachment":[{"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/media?parent=26132"}],"wp:term":[{"taxonomy":"tax_category","embeddable":true,"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/tax_category?post=26132"},{"taxonomy":"tax_topic","embeddable":true,"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/tax_topic?post=26132"},{"taxonomy":"tax_industry","embeddable":true,"href":"https:\/\/talogy.com\/ar\/wp-json\/wp\/v2\/tax_industry?post=26132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}